A B2B manufacturer turned into a digital showroom.
Packaging is chosen by eye, and the old site made that impossible. Bounce rate fell 45% and search impressions tripled once the catalogue could actually be seen.
LAK Embalagens manufactures packaging and sells to businesses who choose by looking. The website showed a list of product names, so most visitors left within seconds and the sales team fielded questions the site should have answered.
The rebuild treated the catalogue as the product: real photography, specifications where a buyer expects them, and navigation organised the way the industry actually categorises packaging rather than the way the ERP does.
Pages were built to be found, with structured product content and image handling fast enough that a large catalogue still loads quickly on a phone in a warehouse.
Bounce rate fell 45%, search impressions tripled, and the company holds top three rankings on its core product terms.
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