A consumer-app site that drives installs, not vanity visits
Conversion-focused consumer-app marketing site with hero patterns that install, content hub that ranks, and clean app-store funnels. From $2,000.
Who this is for
Consumer-app founder or growth marketer pre or post-launch, whose marketing site is a generic template that does not convert visitors into installs.
The pain today
- App store listing is doing 90 percent of the work, marketing site is an afterthought
- Hero section does not communicate what the app actually does
- No content hub — missing organic install funnel
- Site has no proof or demo, visitors bounce before seeing the app
- Attribution is broken and the team does not know which channels convert
The outcome you get
- Consumer-app site from $2,000 in three to four weeks
- Conversion-focused hero built around installs
- Content hub infrastructure for organic growth
- App-store funnel with deep linking and attribution
- Clean analytics stack (GA4, app store analytics, attribution SDK)
Why consumer-app sites matter beyond the app store
App Store and Play Store search captures intent-driven users who already know what they want. The marketing site captures everyone else — people hearing about the app from press, a friend, or a social mention. A generic template site converts those visitors at 1 to 2 percent. A real conversion-focused site converts them at 5 to 10 percent. The difference is two or three times more installs for the same top-of-funnel traffic. For consumer apps scaling past early adopters, this matters. Press hits, podcast mentions, and social virality all drop users on the marketing site first.
Hero patterns that drive installs
Three proven patterns. Pattern one: a short video or GIF of the app in use, paired with a one-sentence outcome and prominent app store badges. Pattern two: a phone mockup with a live-looking screen of the app and an install CTA. Pattern three: a before-and-after claim — 'before this app, users did X the hard way; after, it takes 30 seconds.' All three beat the default consumer-app template (hero text + stock photo). The right choice depends on how visual the app is and how obvious the outcome is. I pick based on your product in week one.
Content hubs that rank for app-comparison queries
High-intent users search '[app name] vs [competitor]' and '[category] app comparison' before installing. A content hub with well-researched comparison articles captures those users. Structure: one pillar article per category ('best budgeting apps 2026'), supporting articles for each competitor comparison, internal links back to your app's product page. Done well, the content hub drives 20 to 40 percent of organic installs within 12 months. Done poorly, it is a blog nobody reads. Start with 5 to 10 articles, prove the funnel, then scale.
Pricing and timeline
Starter $2,000 — up to eight pages, one app-store funnel, basic analytics. Business $5,000 — full content hub infrastructure, multi-platform app-store funnel with attribution, blog, CMS. Corporate $10,000+ — multi-language, web-app demo integration, deep attribution tracking (Branch, Adjust, AppsFlyer). Three to four weeks start to launch. 14-day money-back guarantee. 1-year bug warranty. 100 percent code ownership under Work Made for Hire. App store assets (screenshots, videos) are your team's responsibility; I build the web-side infrastructure.
Case: Instill — marketing a new category product
I launched Instill — a prompt library that works with every AI tool — as a self-initiated product. The marketing site needed to explain a new category (bring your own AI skills), show credibility, and drive signups without a huge ad budget. Current state: 30+ active users, 1,000+ skills saved, 45+ projects powered. Stack: Next.js 16, React 19, TypeScript, PostgreSQL, Vercel, MCP Protocol. The lesson for consumer-app marketing: lead with a clear pitch, show the product working, pair with real use cases. Generic taglines do not convert.
When a Notion page is enough
Pre-launch or very early-stage consumer apps do not need a full marketing site. A Notion page, a landing-page builder (Framer, Carrd), or a single-file HTML page with a waitlist form is cheaper and usually converts at the same rate as a full site while traffic is small. Once the app has 1,000+ installs and you are spending real money on paid acquisition, the site becomes a real conversion asset and a $2,000 investment pays back quickly. I will tell you honestly in the first call which bracket you are in.
Recent proof
A comparable engagement, delivered and documented.
A prompt library that works with every AI tool
A home for your best AI prompts. Save them once, then use them in Claude, Cursor, or any AI tool you work with. No more copy-paste.
Frequently asked questions
The questions prospects ask before they book.
- How do you handle deep linking?
- Deep links send users from web to the right screen in the app if installed, or to the app store if not. I integrate Branch, AppsFlyer, or Firebase Dynamic Links depending on your stack. Attribution is preserved end-to-end so you know which web campaigns drove which installs. Basic deep linking is included in the Business tier. Deeper attribution (cohorts, LTV tracking) is Applications-scope work if it requires custom backend logic.
- Can the site have a web-app demo or trial?
- Yes, if your app has a usable web version or a mini-demo that works in the browser. Instill's marketing site (my own self-initiated project) pairs the landing with working demo flows so visitors can feel the product before installing. For native-only apps, an interactive prototype or Figma embed can approximate a demo. The goal is to get visitors to experience the product, not just read about it.
- How do you handle app-store attribution?
- App stores restrict how much attribution is visible (iOS especially since ATT). The realistic approach: GA4 for web-side tracking, Branch or AppsFlyer for deep-link attribution, app-store analytics (Apple App Analytics, Google Play Console) for install source, cohort tracking in your own backend for true LTV. Each layer gives partial signal; together they give enough to make marketing decisions. I wire the web side and document how it connects to app-side analytics.
- Do you handle App Store Optimisation (ASO)?
- No — ASO is a specialist practice and I am not an ASO expert. What I can do: ensure the marketing site and app store listing tell a consistent story, with matching keywords, screenshots, and value propositions. For serious ASO work, hire an ASO specialist or agency. I focus on web-side conversion and can collaborate with your ASO partner on the messaging architecture so both surfaces reinforce each other.
- Can you handle press kits and media pages?
- Yes. A press kit page with downloadable assets (logos, founder photos, app screenshots, boilerplate copy) is included in the Business tier. For apps actively doing PR, the press page should include recent press mentions, contact info for the press team, and a clean narrative that journalists can lift. Good press pages reduce friction for journalists and lead to better coverage when your story breaks.
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