A solo founder site that does not read as DIY
Starter from $2,000. Fixed price, 14-day money-back, 1-year bug warranty. Ships in 2 weeks. Full ownership under Work Made for Hire.
Who this is for
Solo founder or indie hacker with limited budget, shipping alone.
The pain today
- The current site reads DIY and the credibility dip is killing conversion.
- Framer or Webflow templates all look the same.
- Agencies want $15,000 for what should cost $2,500.
- No time or design taste to build a brand from scratch.
The outcome you get
- A custom one-page or 3-page site that reads as real.
- Fixed price, 2-week delivery, no surprise invoices.
- Full ownership (Work Made for Hire) and deployment on Vercel.
- SEO-ready foundation the founder can extend later.
Solo founder credibility levers
Solo founders have three credibility levers on the site: design quality, specificity in the hero, and social proof. Design quality is the hardest to fake; it needs a real designer or a careful template. Specificity is about the hero copy: 'I help [specific audience] [specific outcome]' beats 'We empower businesses to thrive.' Social proof is a quote, a logo, or a specific number, ideally all three. I hit all three on every solo founder site. Most solo founders are credible in person but undersell themselves on the web. My job is to close that gap.
One page vs multi-page
Most solo founders ship a one-page site first. It is faster, cheaper, and forces clarity. The page handles the pitch, the product, the credibility, and the CTA in one scroll. Once the business grows past a single offer or a single audience, a 3-page site makes sense: home, about, services or product. The Starter tier at $2,000 handles one page. The Business tier at $5,000 handles 4-6 pages. Most indie hackers start on Starter and move to Business at $5K-$10K MRR.
Analytics setup
Solo founders need analytics to learn from the traffic they pay for (or attract organically). I wire GA4 and a product analytics tool (PostHog, Plausible, or Fathom) on every site. Event tracking for form submits, CTA clicks, scroll depth. The solo founder checks a dashboard once a week and gets real signal on what works. Without analytics the site is a guess. With analytics it is a feedback loop.
Handoff (full ownership, Work Made for Hire)
Every solo founder site I ship is Work Made for Hire. Code on your GitHub, deploy on your Vercel, domain on your registrar, content on your CMS. If I disappear, you switch to another developer without friction. This is the difference between a site you own and a site you rent. Solo founders cannot afford to rent the asset that represents their business.
Recent proof
A comparable engagement, delivered and documented.
A prompt library that works with every AI tool
A home for your best AI prompts. Save them once, then use them in Claude, Cursor, or any AI tool you work with. No more copy-paste.
Frequently asked questions
The questions prospects ask before they book.
- Can I update the site myself?
- Yes. Starter sites use Git-based content updates (simple if you are technical) or a lightweight CMS if you want click-to-edit. Business tier comes with a full CMS.
- Do you write copy?
- Yes. I interview the founder for 30 minutes and write the site from the transcript. Most founder-written copy needs a rewrite. It is included.
- Can you make the site as beautiful as a Framer template?
- Yes. I design with the same visual care, but custom. The result does not look like everyone else's template.
- What about newsletters and lead capture?
- I wire ConvertKit, Beehiiv, Loops, or Mailchimp. Your choice. Form wired, event tracked, confirmation page tested.
- How do I handle the site as my business grows?
- Start Starter, move to Business when you need 4-6 pages, move to Redesign or Corporate when you need a full brand reset.
Ready to start?
Tell me what you need in 60 seconds. Tailored proposal in your inbox within 6 hours.