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Solo founder / indie hacker

AwebsiteforsolofoundersthatdoesnotreadasDIY

Fixed price from $2,999. Ships in 2 weeks. 14-day money-back, 1-year bug warranty. Full code ownership under Work Made for Hire.

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Company stageSolo founder / Indie hackerfrom $2,999
  1. Design
  2. Build
  3. Launch

fixed-price project

Who this is for

You are building solo — no co-founder, no design budget, and the business lives or dies on your personal credibility. The current site looks close enough on mobile, but it screams template to anyone who knows Framer. You need a real site, not a retainer.

The pain today

  • The site reads DIY and kills credibility before anyone reads your pitch.
  • Framer and Webflow templates all look identical after three scroll-throughs.
  • Agencies quote $15,000 for a job that should cost $2,500.
  • You do not have time to learn design from scratch while also shipping the product.
  • You get one shot at a warm intro — the site cannot be the reason it goes cold.

The outcome you get

  • A custom one-page or 3-page site that looks like it cost three times what it did.
  • Fixed price, 2-week delivery, no scope creep and no surprise invoices.
  • Full ownership: code on your GitHub, deployed on Vercel, domain on your registrar.
  • SEO-ready from day one — clean meta, fast Core Web Vitals, structured data.
  • Analytics wired so you know what is working before you spend a dollar on ads.

Why DIY templates stop working at the moment credibility matters

Solo founders have three credibility levers: design quality, specificity in the hero, and social proof. Design quality is the hardest to fake. Framer and Webflow templates are competent, but they plateau fast — visitors who have seen the same template on six other sites will clock it immediately. Specificity is about copy: 'I help bootstrapped SaaS founders go from idea to first-paying customer in 90 days' beats 'I help businesses grow' in every split test ever run. Social proof is a quote, a logo, or a specific number.

I built the Norte Web Digital conversion website and it generated +35% more leads in its first month — that result came from tightening all three levers at once, not from a template switch. A solo founder site I ship hits the same brief: custom design, a hero that names your specific audience and outcome, and at least one proof point placed where it counts.

A custom one-page or 3-page site that looks like it cost three times what it did.

One page versus multi-page: a practical trigger

Most solo founders ship a one-page site first. It forces clarity, costs less, and gets done faster. The page handles the pitch, the product, the credibility signal, and the call to action in one scroll. That is the right call when you have one offer, one audience, and one thing you want visitors to do.

A 3-page site makes sense once you have a second offer, a case studies section worth its own URL, or an audience segment that needs a different entry point. The Starter tier at $2,999 covers one page. The Business tier at $7,999 handles 4 to 6 pages. My practical trigger: move from Starter to Business when monthly revenue crosses $5K–$10K and you are turning away work because the site does not explain the full scope of what you do.

+35%: Leads generated.
Norte Web Digital

SEO foundation for a site that grows with you

A one-page site can rank. I know because I have done it. The work is in the meta title and description, clean semantic HTML, a single well-targeted H1, and a page that loads in under a second on mobile. Core Web Vitals are not optional in 2026 — Google penalizes slow pages regardless of how good the copy is.

I wire GA4 and a lightweight analytics tool (PostHog, Plausible, or Fathom — your choice) on every site. Form submits tracked, CTA clicks tracked, scroll depth tracked. The solo founder who checks a dashboard once a week learns in weeks what would otherwise take months of guessing. Without that loop, traffic is noise. With it, you know which headline to test next.

This is what I mean by an SEO-ready foundation the founder can extend later. It is not a blog with 40 posts. It is clean structure, correct schema, fast load times, and one honest title tag that matches what you actually do.

From developer to owner: Work Made for Hire explained

I have seen solo founders discover mid-pivot that they do not own their own site. The Webflow account is under an agency's email. The Framer project is tied to a freelancer who has gone dark. The domain is registered to someone else.

Every site I ship is Work Made for Hire. That means 100% of the code, design, and content is yours the moment payment clears — not a license, not a hosted service, not a rental. Code on your GitHub repository. Deployment on your Vercel account. Domain on your registrar. CMS content in a database you control. I keep nothing. If I disappear tomorrow, you hand the repo to any other developer and they can pick it up in an afternoon.

In 17 years I have never ghosted a customer. But a solo founder cannot afford to bet their business asset on that promise from a stranger. Own the thing.

Lead capture and the newsletter setup solo founders skip

The second-biggest mistake solo founders make after shipping a generic template is shipping a site with no email capture. Traffic without a list is a leak. I wire ConvertKit, Beehiiv, Loops, or Mailchimp on every site — whichever you are already using, or whichever fits your stack. Form wired, submit event tracked, confirmation page tested before handoff.

If you do not have a list yet, this is the moment to start one. A single well-placed opt-in above the fold, paired with a specific offer (a short guide, early access, a weekly update), converts meaningfully better than a generic 'subscribe' button. I write the opt-in copy in the same interview session where I write the hero.

Recent proof

A comparable engagement, delivered and documented.

+0%Leads generated
Website Design · Lead Generation

Turned a digital agency's website into its best sales tool

Built a conversion-first website for a digital marketing agency. Brand-aligned, loaded with nine live demo sites, and structured to answer every buyer objection before the first call.

Read the case study

Keep reading

Websites: full service details and pricing

Frequently asked questions

The questions prospects ask before they book.

The Starter tier starts at $2,999 fixed price — that covers one page, custom design, copy writing from a 30-minute interview, analytics setup, and deployment on Vercel. The Business tier starts at $7,999 and handles 4 to 6 pages. There are no hourly rates, no scope-creep invoices, and no surprise charges at handoff.

Framer is the right call if your goal is to publish something in a weekend and iterate. It is the wrong call if credibility is the primary conversion lever — investor pitch, high-ticket customer, or B2B sale. Templates look like templates. A custom site built around your specific offer and audience converts better in those contexts. I have seen the comparison play out in split tests: specificity and social proof placement matter more than any template aesthetic.

Yes. Starter sites use Git-based content updates — straightforward if you are comfortable with a code editor. If you want click-to-edit, I add a lightweight headless CMS. Business tier includes a full CMS by default. Either way, you own the account and the content; no platform lock-in.

I start with a 30-minute founder interview. Most founder-written copy needs a rewrite because it pitches features when it should pitch outcomes. From the transcript I write the hero, the proof section, and the CTA copy. You review one draft. We do one revision round. Copy is included in every tier — no separate copywriter to coordinate.

Yes, the basics matter even on one page. A clean H1 that matches your target keyword, a meta title under 60 characters, structured data, and a page that loads in under a second on mobile. I set all of this up as standard. A one-page site will not rank for broad terms, but it can rank for your specific name, your niche, and long-tail queries from people who are already close to a buying decision.

One specific result beats ten vague testimonials. A beta user who says 'cut my reporting time by 3 hours a week' is more persuasive than a CEO quote about a 'great experience working together.' If you have no testimonials yet, a clear statement of what you have shipped — product, users, revenue milestone — works as an interim proof point. I help you find and frame whatever proof exists at the time of the build.

Start on Starter at $2,999 for a single offer. Move to Business at $7,999 when you have a second offer, a real case studies section, or multiple audience segments. Move to Corporate or Redesign at $11,999 and $4,999 respectively when you need a full brand system or a top-to-bottom strategic overhaul. The Work Made for Hire handoff means any tier upgrade is a new project with the same clean ownership model.

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Adriano Junior

Senior Software Engineer & Consultant. 17+ years building websites, apps, and AI that ship.

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