Redesign from $4,999 or Corporate from $11,999. Repositioning, proper IA, analytics stack, CMS your team can run, and campaign pages wired to your CRM. Fixed price. 1-year bug warranty.
- Design
- Build
- Launch
fixed-price project
Who this is for
Founder who just closed a $1-4M seed round and needs the site to stop looking like a scrappy two-person project — and to start converting paid traffic into demo requests.
The pain today
- The fundraising site persuaded investors; it does not convert cold paid traffic from LinkedIn or Google.
- There is no analytics baseline — you cannot measure what any channel is actually doing.
- The content team is blocked on WordPress or a static site with no real CMS.
- Paid campaigns each need their own landing page, but the current site has one homepage doing five jobs.
- A migration done poorly could wipe three to six months of SEO progress right as you scale.
The outcome you get
- Repositioning pass that shifts the hero narrative from investor story to buyer story.
- Information architecture built for 20-30 pages without decay or orphaned content.
- GA4 plus product analytics wired end-to-end, from ad click through to CRM.
- Campaign landing pages per audience, each with a single CTA and conversion tracking.
- SEO-preserving migration: redirect map, content audit, Search Console monitoring for six weeks post-launch.
Investor story vs. buyer story
The site that raised your seed round was written for people who already believed in the category. It spoke to a problem, showed a team, and nodded at traction. That was the right site for that moment.
A seed stage startup website for paid traffic has a different job. Strangers are colder, faster to leave, and less forgiving than angels and associates. The homepage has seven seconds, not thirty. The pricing page has to exist and be honest. The integrations page has to list real names.
I take founders through a repositioning pass in week one. The output is a revised hero headline, a tightened value proposition, and a content map for the first 20 pages. Most of the time the new hero is shorter and more direct than the pre-seed version. That is intentional — clarity converts, cleverness does not.
Repositioning pass that shifts the hero narrative from investor story to buyer story.
The pages a seed stage site actually needs
A B2B SaaS site at seed stage does not need fifty pages. It needs the right ten, built correctly. Those are: a homepage, a product or features page, a pricing page, an integrations page, two to three use-case or persona pages, a resources section, an about page, and at minimum two dedicated campaign landing pages.
The campaign landing pages matter most for paid acquisition. A single homepage trying to serve a VP of Sales, a DevOps lead, and an SMB founder at the same time converts nobody well. I design one page per audience segment: specific pain, specific proof, single CTA. That targeting is what makes paid acquisition work — each landing page earns its budget by removing every reason to leave.
The Redesign tier at $4,999 handles repositioning plus a tightened homepage and up to three core pages. The Corporate tier at $11,999 covers a full IA rebuild, five to ten campaign pages, and a CMS your content team can operate without waiting for a developer.
+35%: Leads generated.
The CMS your marketing team will actually use
At seed stage, the biggest content bottleneck is almost always the CMS — or the absence of one. The site was built by a contractor who used whatever was fastest. The marketing hire cannot change a headline without filing a GitHub issue.
I pick a CMS based on your team's technical bandwidth. If you have developers in-house, Sanity gives maximum flexibility. If the team is mostly non-technical, I lean toward a more visual setup that lets a content editor publish without touching code. I train the team in one session. Updates go out same day.
A headless CMS also means the frontend redesign you do at Series A does not require content migration. That alone saves two to four weeks of engineering time in the next rebuild cycle.
Wiring analytics before the paid budget scales
Most seed-stage sites I audit have GA4 installed but not configured. Events are missing. Conversion goals are undefined. The data looks fine until you ask it a real question — like which campaign source produced a demo form submission last month — and it cannot answer.
I set up GA4 with proper event taxonomy, connect it to whatever product analytics tool the team uses, and map the funnel from first touch through to a CRM deal. I also wire UTM hygiene into the campaign pages so every paid dollar is traceable.
Once that foundation is in, every campaign either proves itself or does not. That clarity is worth more than the site redesign itself over a 12-month paid spend horizon.
What to keep, what to cut
Seed-stage founders almost always assume they need a full rebuild. They usually do not. I audit the existing site and mark every page as keep, rewrite, or cut. Most sites have two or three strong pages — often a blog post, a case study, a pricing page — that have earned real search equity and should migrate intact.
The rest gets a rewrite or deletion. Cutting the weak pages and consolidating thin content reduces scope and prevents the diluted site structure that kills conversions once paid traffic lands.
I also run a competitive content gap audit. That tells me which topics your two or three closest competitors are ranking for that your current site ignores. Those gaps become the first six months of organic content after launch.
SEO migration without the ranking drop
A poorly managed site migration drops rankings for three to six months. At seed stage with a paid budget ramping, that gap costs real money — missed inbound that would have offset acquisition cost on every paid channel.
I run the migration with a redirect map for every URL, a content audit that preserves entity and topical signals, and a staged rollout. For the first six weeks post-launch I monitor Search Console daily and patch anything that slips. Most migrations I have managed land flat or improved within six weeks, because a faster, better-structured site earns back ranking quickly.
In the nortewebdigital-conversion-website project, a focused repositioning and conversion rebuild produced a 35 percent lift in leads and a 15 percent revenue increase. That is the compounding effect of a site built for buyers rather than built for speed.
Recent proof
A comparable engagement, delivered and documented.
Turned a digital agency's website into its best sales tool
Built a conversion-first website for a digital marketing agency. Brand-aligned, loaded with nine live demo sites, and structured to answer every buyer objection before the first call.
Read the case studyKeep reading
Frequently asked questions
The questions prospects ask before they book.
At minimum: a homepage, product or features page, pricing page, integrations page, two to three persona or use-case pages, an about page, and at least two campaign landing pages built for paid traffic. The campaign pages are the most critical — a single homepage cannot convert a VP of Sales and an SMB founder at the same conversion rate. I map the full IA in week one before any design starts.
Redesign tier ($4,999): three to four weeks. Corporate tier ($11,999): six to eight weeks. Add one to two weeks if you need a full CMS migration or a content rewrite from scratch. I scope the timeline explicitly before the project starts so you can plan channel launches around it.
Not with a proper migration protocol. I build a redirect map for every URL, run a content audit to preserve entity signals, and monitor Search Console daily for the first six weeks. Most migrations I manage land flat or improved within six weeks. The speed and structure improvements on the new site typically earn back any temporary dip faster than expected.
It depends on your team. If you have in-house developers and plan to build integrations, a headless CMS like Sanity paired with Next.js gives the most flexibility. If the team is mostly non-technical, a more visual CMS setup works better. Webflow is a reasonable choice for teams with no developer — but it becomes a bottleneck once the site grows past thirty pages or needs custom integrations. I make the recommendation after auditing your team composition and growth plans.
The Redesign tier starts at $4,999 and covers repositioning, a tightened homepage, and core pages. The Corporate tier starts at $11,999 and includes a full IA rebuild, five to ten campaign pages, and a CMS setup. Both tiers are fixed price with a 1-year bug warranty — no hourly surprises. Most seed-stage projects fall between those two tiers depending on scope.
Yes, it is part of every build at Corporate tier and available as an add-on at Redesign tier. I set up GA4 with full event taxonomy, connect it to your product analytics tool, map the conversion funnel through to your CRM, and wire UTM tracking across campaign pages. The goal is that every paid dollar is traceable within 48 hours of launch.
Yes. I do a repositioning pass at the start of every project that produces a revised hero, a tightened value proposition, and a content map. The actual page copy is either written by me, by your team using the content map, or in collaboration — depending on your preference. I also train the team on the CMS in one session so updates go out same day without needing a developer.