The site that converts the first wave of paid traffic
Redesign from $4,000 or Corporate from $10,000. Repositioning, proper IA, analytics stack, and conversion wiring. Fixed price. 1-year bug warranty.
Who this is for
Founder who just closed a $1-4M seed and needs the site to stop looking like a 2-person project.
The pain today
- The fundraising site worked for VCs; it does not convert cold paid traffic.
- Every new channel requires proper analytics, which the current site does not have.
- The content team needs a CMS that is not WordPress duct tape.
- SEO was an afterthought, and the rebuild risks wiping out the little ranking we have.
The outcome you get
- Repositioning pass with a new hero narrative that targets the paid-acquisition ICP.
- Information architecture that supports 20-30 pages without decay.
- Analytics stack (GA4 plus product analytics) wired end to end.
- SEO-preserving migration: no ranking loss on the top 50 URLs.
The post-seed credibility jump
The pre-seed site sold a story to investors. The post-seed site sells a product to strangers. Those are different sites. Strangers are colder, faster to bounce, and less forgiving. The homepage has to work in seven seconds, not thirty. The pricing page has to exist. The integrations page has to be real. I take seed-stage founders through a repositioning pass in week one, then build from there. Most of the time the new hero is shorter, sharper, and less clever than the pre-seed version. That is the point.
A site that turns paid traffic into demos
Paid channels raise the stakes on the site. A $40 CPL from LinkedIn pays for itself only if the site converts at 3-5 percent to a demo form. I design landing pages per-campaign, not a single homepage that tries to do five jobs. Each page has a single audience, a single CTA, and measurement wired from the ad click through to CRM. The Redesign tier at $4,000 handles small repositioning. The Corporate tier at $10,000 handles a full IA rebuild plus 5-10 campaign pages.
What to keep, what to burn
Seed-stage founders almost always think they need a full rebuild. They usually do not. I audit the current site and mark every page as keep, rewrite, or burn. Most sites have 2-3 strong pages (often a blog post, a case study, a pricing page) that earn their keep and should migrate. The rest gets a rewrite or deletion. This saves about 30 percent of the rebuild budget and preserves the SEO equity already earned.
SEO without killing rankings
A site migration done poorly drops rankings for 3-6 months, which is $50,000+ of inbound at seed stage. I run the migration with a redirect map for every URL, a content audit that preserves entity signals, and a staged rollout. The first two weeks post-launch I watch Search Console every day and patch anything that slips. In most migrations, impressions are flat or up within six weeks, because the new site is faster and better-organized than the old one.
Recent proof
A comparable engagement, delivered and documented.
Turned a B2B manufacturer into a digital showroom
Designed and developed a high-performance institutional website to showcase packaging solutions and generate qualified leads.
Frequently asked questions
The questions prospects ask before they book.
- How long does a seed-stage redesign take?
- Redesign tier ($4,000): 3-4 weeks. Corporate tier ($10,000): 6-8 weeks. Longer if you add a CMS migration or a content rewrite.
- Will the rebuild hurt my SEO?
- Not with a proper migration. Redirect map, content preservation, performance improvements, Search Console monitoring. Most clients see flat or improved rankings within six weeks.
- Do you work with my content team?
- Yes. I pick a CMS your team can run (usually Sanity, Payload, or a headless WordPress) and train the team in one session.
- Can you run A/B tests post-launch?
- Yes. I wire a tool like PostHog or VWO and design the first three tests with the growth team.
- What if we need landing pages mid-project?
- I build the core site and hand off a template your team can clone for new campaigns. Or I ship campaign pages on a rolling basis via an Applications retainer.
Ready to start?
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