A scaleup site that is not three rebrands of duct tape
Corporate from $10,000 or Redesign from $4,000. Performance budget, analytics stack, a CMS that scales with the content team. 1-year bug warranty.
Who this is for
50-200 person company past product-market fit, scaling revenue.
The pain today
- The site is three rebrands deep and every new page feels wrong.
- Core Web Vitals are red and page speed is costing conversions.
- The content team shipped 80 pages last year on WordPress and the CMS is groaning.
- Analytics is fragmented across 4 tools and nobody trusts the numbers.
The outcome you get
- A site system with consistent design across 50-500 pages.
- Core Web Vitals in the green on every template.
- A CMS the content team can scale without developer support.
- One source of truth for GA4, product analytics, and attribution.
Scaleup site debt
Scaleup sites accumulate debt. Three rebrands over five years, each one keeping some of the old. 80 marketing pages written by different agencies with different design systems. CMS plugins from the previous regime. The result is a site that loads slow, reads inconsistent, and resists growth. A Corporate rebuild at $10,000 is the reset. I audit the existing site, mark pages keep/rewrite/burn, rebuild the design system, migrate with redirect discipline, and relaunch in 8-10 weeks. Most scaleups report 30-50 percent bounce reduction after a proper reset.
Core Web Vitals at scale
A scaleup site with 200 pages and Core Web Vitals in the red is leaving 15-30 percent of organic traffic on the table. Google's ranking algorithm weighs page experience. At scaleup scale, the revenue impact is 6 or 7 figures a year. I design every template with a performance budget (hero image under 200kb, JS bundle under 200kb, LCP under 2.5 seconds). The Imohub portal I rebuilt hit <0.5-second query response at 120k+ properties indexed. The same discipline applies to scaleup marketing sites.
Content ops and CMS choice
A content team of 3-6 editors pushing 10 pages a month needs a CMS designed for scale. WordPress collapses past 200 pages with a plugin stack. Webflow gets expensive at team rates. Sanity or a headless WordPress handle the volume cleanly. I pick based on the team's technical comfort and the editorial workflow. Training is one session. The CMS is the tool the team lives in every day, so fit matters more than features.
Phased redesign vs rewrite
Scaleup rebuilds almost always work better phased than rewritten. Phase one: design system and core templates (homepage, product, pricing, a typical blog post). Phase two: migrate the top 50 performing pages. Phase three: migrate the rest on a rolling schedule. Total timeline 10-16 weeks. A big-bang rewrite risks SEO disruption and team morale. Phased migrations preserve both. I run the schedule and the team ships alongside.
Recent proof
A comparable engagement, delivered and documented.
Rebuilt a real estate portal at a fraction of the cost
Rebuilt Imóveis SC's real estate portal as ImoHub — a faster, more scalable successor — handling 120k+ properties with sub-second search and drastically reduced AWS costs.
Frequently asked questions
The questions prospects ask before they book.
- How long does a scaleup rebuild take?
- 10-16 weeks for a phased Corporate rebuild. 6-8 weeks for a Redesign-tier repositioning without full migration.
- Can you work with our existing design team?
- Yes. Many scaleups have an in-house designer. I own the engineering and system architecture, your designer owns the visual brand.
- Will the rebuild break our SEO?
- No. Redirect map per URL, schema preserved, rankings monitored in Search Console daily for two weeks post-launch. Imohub migrated at this scale without ranking loss.
- Do you build on Next.js?
- Yes, Next.js 16 with App Router, deployed on Vercel. Fast, content-team friendly, scales to 1,000+ pages without strain.
- Can you integrate with HubSpot, Segment, or Mutiny?
- Yes. Standard scaleup marketing stack. Event tracking, identity resolution, personalization, all wired during the build.
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