A restaurant site with a live menu, reservations, and mobile ordering that works
Clean restaurant or hospitality site with OpenTable or Resy reservations, a menu that is not a PDF, and ordering that respects your brand. From $2,000.
Who this is for
Owner or marketing lead at a single-location or multi-location restaurant group running a Squarespace template that does not serve the business.
The pain today
- Squarespace site has stale hours and a menu PDF from 18 months ago
- No online reservations — reservations live on OpenTable only
- Menu structure cannot handle seasons or multi-location variations
- Mobile UX for finding hours and getting directions is broken
- Google Business Profile is doing 90 percent of the work
The outcome you get
- Clean restaurant site from $2,000 in three to four weeks
- Reservations integrated with OpenTable, Resy, or Tock
- Menu system that handles seasons and multi-location variations
- Mobile-first design for hours, directions, and quick actions
- Local SEO foundation tied to Google Business Profile
What a restaurant site should actually do in 2026
Five things. Show current hours and closure days clearly on the homepage. Present the menu as live HTML (not a PDF) that updates when the kitchen changes. Book reservations in one tap. Surface directions and parking info above the fold on mobile. Feature current events, specials, and photography that reflects the current season. Everything else (about the chef, press mentions, event hosting) is secondary. Most restaurant sites get all five wrong. Fix them and the site becomes a real marketing asset instead of a compliance checkbox.
Menu structure that scales
Menus change. Seasons change. Locations change. A good menu system handles all three in a CMS. Each menu item has a name, description, price, category, season tags, and location tags. The site surfaces the right items based on what is currently active. When the kitchen swaps salmon for halibut, one edit in the CMS updates the site, the print menu export, and any linked aggregator. For multi-location groups, menu differences (downtown gets craft cocktails, airport location does not) are handled by location tags without maintaining separate sites.
Reservation and ordering integrations
Reservations: OpenTable, Resy, Tock, SevenRooms — each has a clean embed or API. OpenTable is the default for most US restaurants. Resy for trendier, reservations-hungry operators. Tock for tasting-menu and prix-fixe concepts. Online ordering: Toast, Square, ChowNow, or a direct-to-DoorDash deep link. Toast is the common default for mid-size operators. For small single-location spots, ChowNow works well. I pick based on your current POS and ordering partner; switching is usually not worth the disruption.
Pricing and timeline
Starter $2,000 — single-location site, reservation integration, menu system, basic local SEO. Business $5,000 — multi-location, event and private dining, gift cards, loyalty gateway. Corporate $10,000+ — restaurant group with shared branding but location-specific menus, catering system, bulk email integration. Three to four weeks start to launch. 14-day money-back guarantee. 1-year bug warranty. 100 percent code ownership under Work Made for Hire. Menu migration from PDF or existing site included.
Case: LAK Embalagens — digital-showroom pattern applied to menus
LAK Embalagens is a B2B packaging manufacturer, not a restaurant, but the digital-showroom pattern transfers directly. I rebuilt their site with a catalog-first layout: clear categories, fast filtering, deep product pages. Bounce dropped 45 percent, impressions 3x'd, rankings landed top three. Restaurant menus run the same playbook — appetisers, mains, desserts, drinks as categories, each dish with its own photo and description, clean filtering for dietary tags or preferences. The discipline of structured catalog beats a scanned menu PDF every time.
When a single Google Business Profile is enough
For a single-location coffee shop or casual spot, Google Business Profile plus Instagram might genuinely be enough. If customers find you through GBP, menus sync through Google, and reservations go through OpenTable's own page, a custom site may not earn its $2,000 investment. My target client is a single-location independent restaurant doing $1M+ in revenue, a multi-location group, or a fine-dining operator where the brand and booking experience need to match the food. For smaller operators, I will say so in the first call and point you toward a simpler solution.
Recent proof
A comparable engagement, delivered and documented.
Turned a B2B manufacturer into a digital showroom
Designed and developed a high-performance institutional website to showcase packaging solutions and generate qualified leads.
Frequently asked questions
The questions prospects ask before they book.
- Do I need online ordering on my site?
- If you do $500k+ in takeout or delivery per year, yes — direct online ordering saves 20 to 30 percent in aggregator commission. If takeout is a small fraction of revenue and you already deep-link to DoorDash or Uber Eats, a simple link to the aggregator may be enough. I help you decide based on your current mix. Toast, Square, and ChowNow all offer reasonable direct-ordering integrations. Switching is usually not the blocker; the ordering flow itself is.
- How do you handle multiple locations?
- Each location gets a page with address, hours, parking, location-specific menu items, and reservations. Location selector surfaces the closest spot by IP or manual picker. Shared branding across the group, location-specific content where it matters. Multi-location support is included in the Business tier. For restaurant groups at 10+ locations, the Corporate tier adds a scalable location system so new openings are a CMS entry, not a developer task.
- Can we sell gift cards and host events?
- Yes. Gift cards integrate with Toast, Square, or a standalone provider (Shopify Gift Cards, Gift Up). Event and private dining inquiry forms route to your events team or CRM. For larger operators with a dedicated events program, we build a full events catalog (private rooms, capacities, menus, pricing ranges) that pre-qualifies inquiries. Included in the Business tier. For single-location spots, a simple events contact form is enough.
- How do you handle SEO for restaurants?
- Local SEO is the primary lever. Google Business Profile is optimised (categories, services, menu, photos, posts). The site has location pages with unique content, schema markup (Restaurant, LocalBusiness, Menu), local content (neighbourhood guides, community posts). Reviews are aggregated through official embeds. For restaurant groups, each location targets its neighbourhood — 'Italian restaurant Capitol Hill' beats generic 'best Italian.' Done well, local SEO drives most of the site's qualified traffic.
- Do reviews integrate with the site?
- Yes. Google, Yelp, TripAdvisor, and OpenTable all offer review embeds. I do not scrape reviews or copy-paste testimonials — those can violate ToS and sometimes privacy rules. Official embeds refresh automatically. For restaurant groups managing reputation across many locations, a dedicated reputation-management platform (BirdEye, Reputation.com) feeds aggregated reviews into the site. Review strategy and response lives with your operations team.
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