A website that closes the round, not kills it
Business tier from $5,000. Investor-credible narrative, founder bio, traction panel, and press page. 1-year bug warranty. Fixed price, no hourly creep.
Who this is for
Founder in active fundraise conversations, 2-4 weeks from first term sheet. The site is part of the deck whether you want it to be or not.
The pain today
- Investors check the site before the call, and the current one reads like a Notion export.
- The pitch deck is strong, the site is weak, and the mismatch hurts credibility.
- A VC associate rules out founders based on site quality in 60 seconds.
- The site needs to land in the two weeks before the next round of meetings.
The outcome you get
- A four-to-six page brand site that reads as a real company.
- Traction framed for the round I am raising now, not the product I will have in 12 months.
- Press and investor-room page that references the right names.
- Mobile-first layout since every VC opens on a phone in an Uber.
The four pages investors actually read
Investors read four pages and skip the rest: the homepage, the team page, a product or how-it-works page, and the press or investor page if it exists. I design the site around those four and do not pad with filler. Homepage frames the problem and the wedge. Team page is a page, not a footer link, because 'who is running this' is the number one question a pre-seed investor answers before the call. Product page explains the loop in plain language. Press page collects every mention, podcast, and talk. A strong four-page site beats a weak twelve-page site every time.
Framing traction with little to show
Pre-seed traction is almost always thin. The site has to frame what exists without overclaiming. I build traction panels around whichever metric is real: waitlist count, design-partner LOIs, pilot revenue, newsletter subscribers, a content channel with traction. The rule is to show one strong number and two qualitative proofs (a quoted design partner, a podcast appearance). Investors read this carefully. Overclaiming kills the call faster than underclaiming.
Founder credibility patterns
The team page does three things. A real photo, not a LinkedIn thumbnail. A specific credential sentence that sets the founder apart (years in the space, prior exit, specific technical depth, not 'passionate'). A short paragraph on why this founder is the right person to build this company. If there are two or three cofounders, repeat the pattern for each. I write or edit these paragraphs for every Business-tier client because most founders undersell themselves.
Mobile-first, because phones win
Every VC I have worked with opens the site on a phone in between meetings. Mobile-first is not a design trend, it is the actual primary channel. I design mobile first, then expand up to desktop. Hero text legible without zoom. CTAs reachable with a thumb. Images that do not blow up the page weight on a 4G connection. Performance matters because a slow site signals a slow engineering culture to a VC who cares about execution speed.
Recent proof
A comparable engagement, delivered and documented.
Built and shipped an investor-ready MVP from scratch
Built the entire technological base and delivered MVP in just 3 weeks, enabling a successful rapid launch and investor demo.
Frequently asked questions
The questions prospects ask before they book.
- How fast can the site go live before my next VC meeting?
- Three to four weeks for the Business tier. If the fundraise clock is tighter, we scope to Starter ($2,000) with a fast-follow to Business post-round.
- Do you write the copy?
- Yes. I write or edit every page. Founder-written copy usually needs a rewrite for pitch voice. That is included.
- Can you sit in a VC call if they ask technical questions about the site?
- Yes, if you add CTO Advisory ($4,500 a month). Otherwise I coach you on the answers before the call.
- What if the round does not close?
- The site is yours either way. Work Made for Hire. You own the repo, the design files, and the content. The 1-year bug warranty still applies.
- Will you integrate with my pitch deck?
- Yes. I align the site narrative with the deck so an investor sees the same story in both. Consistency is a signal of founder discipline.
Ready to start?
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