A credible startup website before you ship the product
Starter from $2,000. Fixed price. Ships in two weeks with waitlist capture, analytics wired from day one, and a light brand system that reads as real, not DIY.
Who this is for
First-time founder still validating the idea, zero paying customers, taking angel calls and filling a waitlist.
The pain today
- Angels click the site before the call and form an opinion in 30 seconds.
- A Notion export or Carrd mock does not close a waitlist the way a real site does.
- A full 12-page site burns a month of runway I need for customer discovery.
- SEO seeds planted wrong now mean a full restart once the product exists.
The outcome you get
- One focused page that converts waitlist and pitch traffic.
- Analytics and event tracking so I can prove demand later.
- Brand system and typography I can reuse when the product site ships.
- 14-day money-back if it is not a fit. 1-year bug warranty.
The credible single-page rule
A pre-MVP site has one job: make the reader believe a real team is behind this. I pick one audience, one promise, one action. The page reads top to bottom like a pitch. Hero narrative, proof the problem is real, a concrete next step for the visitor. No navigation maze. No filler pages about company values. Angels and design partners read the first two screens and decide. I design for that decision, not for a Google homepage. The Starter tier from $2,000 covers the writeup, visual system, build, and launch. Two weeks from kickoff.
Waitlist versus product site
A waitlist site collects one thing: a qualified email. The CTA is above the fold, reachable from any scroll position, and ties into a tool I pick with the founder. A product site is different work. I do not sell a 10-page site to a founder who still changes the idea every Tuesday. The move is to ship a credible one-pager now, then add pages when the product shape is locked. That saves about $6,000 in rework and about a month of calendar time.
What angels check in 30 seconds
I ship sites that survive the 30-second angel scan. Clear problem statement in the hero. Founder name and face on the page. A traction element even when it is small, like a waitlist count, newsletter subscribers, or a pilot client. A link to something real, not a mock. The site feels like a company, not a side project. That is how a $2,000 site punches above its weight.
Template vs custom decision
Most pre-MVP founders are better served by a custom one-pager than a Framer template. Templates look good in isolation and generic in aggregate. Custom at this scope is a small premium because I reuse a site system I built across many launches. For the Starter tier from $2,000 the founder gets a one-page custom design, content writing, dev, and launch on Vercel. Redesign tier from $4,000 if you already have a site that needs a reset. I write every line of copy unless you have a strong writer already.
Recent proof
A comparable engagement, delivered and documented.
Turned a B2B manufacturer into a digital showroom
Designed and developed a high-performance institutional website to showcase packaging solutions and generate qualified leads.
Frequently asked questions
The questions prospects ask before they book.
- How fast can I get the site live?
- Two weeks from kickoff for the Starter tier. Week one is copy and design. Week two is build and launch on Vercel. If you have logos and copy ready, it lands faster.
- What if my idea changes mid-build?
- Small copy and layout changes are included. If the entire proposition flips, we pause and re-scope the page. The 14-day money-back window covers you if the fit breaks in that time.
- Do I own everything at the end?
- Yes. Work Made for Hire. Once the invoice is paid, 100 percent of the code, design files, and copy are yours. You can move the site anywhere.
- Do you build on Webflow, Framer, or WordPress?
- I build custom sites with modern tooling — you get a site a real engineer maintains, not a pile of plugins. Hand-off is a GitHub repo and a project you own.
- What happens when I want to grow past one page?
- We add pages. I keep the same design system and content conventions, so page three looks right next to page one. Most founders move from Starter to Business ($5,000) when the product ships.
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