Two-sided marketing site with dedicated supply and demand landings, waitlist mechanics that compound on their own, and an investor story that holds up in a pitch. From $2,999.
- Design
- Build
- Launch
fixed-price project
Who this is for
You're a marketplace founder, pre-seed or just post-seed, building a two-sided platform while the product is still coming together. You need a site that speaks to sellers and buyers separately, grows a waitlist without manual effort, and gives investors something credible to look at — all before the product demo is ready.
The pain today
- One homepage trying to sell supply and demand at once and convincing neither
- Waitlist signups sitting in a spreadsheet with no referral loop to grow them
- Investor story buried under product screenshots that aren't ready yet
- Social proof is thin and the site reads like a blank-state beta
- Supply signup on mobile is broken or buried three taps deep
The outcome you get
- Two-sided marketplace marketing site live in three to four weeks from $2,999
- Dedicated supply and demand landings, each written for the right audience
- Waitlist with referral mechanics that compound signups without paid spend
- Investor-ready above-the-fold story with traction numbers front and center
- Per-side analytics so you know which audience is converting and which is not
Why marketplace sites are harder than most
A marketplace has two buyers. Supply — drivers, hosts, sellers, service providers — and demand — riders, guests, buyers, customers. Each group wants different proof, different language, and different next steps. A single homepage trying to speak to both usually lands with neither.
The fix is architecture, not copy. A homepage that qualifies intent in the first few seconds and routes each visitor to a landing built for their side. Supply wants earnings, flexibility, and fast onboarding. Demand wants selection, trust signals, and price clarity. Investors want TAM, early traction, and a founder who knows the space. That is three distinct messages — and the only way to serve all three without muddy compromise is to give each one its own page.
I have built this architecture from scratch at GigEasy, a Barclays and Bain Capital-backed two-sided fintech marketplace, where the marketing site and product shipped together in 3 weeks. The structure is repeatable.
Two-sided marketplace marketing site live in three to four weeks from $2,999
Separate landings for supply and demand
Supply landing: lead with income or earnings potential, flexibility, and a signup form that takes under 60 seconds. The copy is about what providers get, not what the platform does. Use real numbers wherever possible — average earnings, payout frequency, time to first gig.
Demand landing: lead with selection, quality proof, or price advantage. One-click browse or search. Trust signals front and center — reviews, verified providers, money-back guarantees. The copy is about what buyers get, not how the marketplace works.
The homepage becomes a router. Two clear entry points, a short how-it-works explainer for each side, and trust indicators that speak to a first-time visitor who does not know the brand yet. Navigation surfaces both paths without burying either.
For pre-launch sites, both landings feed into segmented waitlists. That segmentation matters more than most founders realize — you will want to know if supply or demand is converting faster, because that tells you where to focus the first weeks of outreach.
3 weeks: From kickoff to investor demo.
The cold-start problem, solved at the marketing layer
Every marketplace faces the chicken-and-egg problem: supply won't join without demand, and demand won't come without supply. The site cannot fix this structurally — the product and business model do that. But the marketing site can buy you time.
A well-built pre-launch site lets you seed supply before demand goes live. Show providers a credible platform, a realistic earnings story, and a waitlist that signals others are already committed. Providers are often willing to join early if the platform looks serious and the value proposition is clear. Once supply is at minimum viable density for a niche or city, you open demand.
I build supply-first framing into the site by default for pre-launch marketplaces: a supply-priority waitlist, a dedicated supply FAQ that handles the hard objections early, and a progress indicator that shows how close the platform is to launching in their area. It is a simple mechanic, but it changes the conversion math on the supply side considerably.
Waitlist mechanics that compound
A waitlist is only useful if it grows on its own. Three mechanics make that happen.
Referral codes: each signup receives a unique code, and every new signup through that code moves them up the list. Position visibility: signups can see their rank, which creates a light retention loop. Milestone unlocks: at five referrals they get early access; at twenty, a feature preview; at one hundred, a direct line to the founding team.
This is not gimmicky if the product actually delivers. I have seen these mechanics compound a waitlist from a few hundred to over ten thousand signups pre-launch, using nothing but site-embedded referral mechanics and no paid ads. The cost to run the stack — a lightweight backend with Prisma, Postgres, and Resend for transactional email — is under $50 a month at 10,000 signups.
When the product is ready, the entire waitlist schema migrates cleanly into your user database. No throw-away work.
The investor page most marketplace founders skip
If you are raising a pre-seed or seed round while building, the website is often the first thing an investor checks after the deck. Most founders build a product-demo page and call it done. Investors want something different.
A strong investor-facing page covers: the market problem in one sentence, the why-now (what changed in the market that makes this the right time), early traction — waitlist size, pilot partners, supply density in a niche — and the founding team's credentials. That last point matters more than founders expect. A clear two-paragraph bio with relevant domain experience does more work than a slide deck ever will.
I build this as a standalone page or a dedicated section in the homepage, depending on how public you want the fundraising to be. The page is written by an engineer who has shipped for Barclays and Bain Capital-backed companies, so I know what the technical due diligence looks like from the inside.
Pricing and timeline
Starter at $2,999: homepage router, supply landing, demand landing, basic waitlist with email capture. Business at $7,999: full referral-based waitlist, investor page, founder story section, early blog infrastructure for SEO. Corporate at $11,999 and up: multi-region or multi-language, advanced audience segmentation, investor portal with password protection.
Timeline: three to four weeks from first call to launch. Every tier includes a 14-day money-back guarantee, a 1-year bug warranty, 100 percent code ownership under Work Made for Hire, and NDA as standard.
If the marketplace product is being built in parallel, the Starter site ships in two weeks so there is something credible to show investors and early supply partners while the product catches up. That is a pattern I used at GigEasy — the marketing presence and the product shipped within days of each other, and both were ready for the investor demo.
When to skip the marketing site entirely
Pre-seed, no product, no team yet: a single landing page with a waitlist is enough. Do not pay for a Starter site when a $200 template and your own copy will answer the same question for investors at this stage.
Working MVP, even a rough one: the product sells better than any marketing site. Put the budget into the product experience and keep the public site to a one-page explainer. The site's job at this stage is to not embarrass you, not to close users.
Between those two points — product in progress, waitlist being built, first investor conversations starting — a Starter or Business tier site is the right investment. I will tell you honestly in the first call which bracket you are in. If a template is the right answer for your stage, I will say so.
Recent proof
A comparable engagement, delivered and documented.
Built and shipped an investor-ready MVP from scratch
Built the entire technological base and delivered MVP in just 3 weeks, enabling a successful rapid launch and investor demo.
Read the case studyFrequently asked questions
The questions prospects ask before they book.
The Starter tier starts at $2,999 and covers a homepage router, a supply landing, a demand landing, and a basic email-capture waitlist. The Business tier at $7,999 adds referral mechanics, an investor page, and a founder story. Corporate at $11,999 and up handles multi-region or multi-language needs. These are marketing sites — not the marketplace product itself, which is Applications scope and priced separately from $4,999 per month.
Supply, almost always. A marketplace with no listings or providers offers nothing to buyers, so demand acquisition before supply density is a waste. The site's architecture reflects this: a supply-priority waitlist, a dedicated supply FAQ that handles provider objections early, and a progress indicator showing launch proximity in a niche or city. Once supply reaches minimum viable density for a geographic or category slice, demand acquisition opens. The site is built to support that sequencing from day one.
Three to four weeks for the Starter or Business tier. That includes discovery, copy, design, development, and launch. If the product is being built in parallel and you need something credible for investors or early supply partners sooner, the Starter site can ship in two weeks at a reduced scope. The GigEasy marketing presence and MVP shipped within days of each other — that two-track approach works when the timelines are tight.
Keep it lean. Plausible or Vercel Analytics for per-page traffic. A simple event taxonomy covering waitlist signup, referral code use, and which side each visitor entered from. That last data point tells you whether supply or demand is responding to your outreach, which shapes your week-one post-launch strategy. Avoid session replay tools pre-launch — they add cost and privacy complexity without meaningful signal at low traffic volumes.
Yes, and you should. The marketing site is the cheapest place to learn whether your supply value proposition resonates. I wire A/B variants through Vercel Edge Config or a lightweight server-side toggle. Each side's landing runs two or three variants over two weeks. Waitlist signup rate per variant tells you what works. Winning copy ships in the final site before the product launches, saving you from discovering a positioning problem after you have paid to build the product.
No. Separate domains add SEO complexity, split your domain authority, and create a maintenance burden for no meaningful conversion benefit. The standard approach is a single domain with separate paths: /for-providers and /for-buyers, or equivalent. Each path has its own hero, copy, FAQ, and CTA. The homepage routes to both. This keeps link equity consolidated, makes analytics simpler, and means one SSL certificate and one deployment pipeline to maintain.