A B2B manufacturing site that wins RFQs instead of losing them
Catalog-forward industrial site with clear product taxonomy, quote funnel, and real SEO for the parts and materials your buyers search. Launched in three to four weeks from $2,000.
Who this is for
Marketing director or owner of a $5M to $100M manufacturing business selling B2B to distributors or direct customers.
The pain today
- Brochure site from 2011 does not reflect current capabilities
- Sales team says nobody finds the company on Google
- No quote funnel — inquiries go to a general inbox and get lost
- Product catalog lives in PDFs, not on the site
- Competitors in the same category have cleaner digital presence
The outcome you get
- Catalog-forward manufacturing site in three to four weeks from $2,000
- Quote funnel wired to CRM with clean attribution
- Product taxonomy built for long-tail industrial SEO
- Spec sheets accessible as PDFs and indexed HTML
- Mobile-first design that works for buyers on site visits
Why manufacturing sites leave money on the table
Most industrial sites still treat the web like a business card. A hero image, an 'about us' page, a contact form. Meanwhile buyers on the distributor and engineering side search Google for specific parts, materials, and capabilities. If your site does not have indexed pages for the terms your buyers use, you are invisible at the exact moment they are ready to talk. The fix is not a fancy redesign. It is a catalog-first site with a page per product line or capability, a clear quote funnel, and fast load times.
The digital showroom pattern
Catalog → spec sheet → quote. Three layers. The catalog is the browsable top level — product families with photos, key specs, and application notes. Each family links to individual spec sheets (HTML, not just PDF) with full technical detail indexed for SEO. Every spec sheet has a quote button that prefills the product into a form routed to sales. This is the pattern I shipped for LAK Embalagens. Bounce dropped 45 percent, impressions 3x'd, rankings landed top three. The same pattern transfers cleanly to machined parts, chemical products, textiles, and equipment manufacturers.
SEO for industrial keywords
Industrial SEO is about long-tail depth, not volume. Buyers search 'stainless steel cold rolled 304 sheet 2mm' not 'metal supplier.' Every product family page needs to rank for the specific grades, materials, dimensions, and applications you actually sell. Internal linking from general capability pages down to specific products builds topical authority. Schema markup (Product, Organization, Breadcrumb) helps search engines parse the catalog. Done right, a mid-sized manufacturer can rank top three for hundreds of long-tail terms that collectively outperform any single high-volume keyword.
Pricing and timeline
Starter $2,000 — up to ten pages, capability overview, quote form, basic SEO. Business $5,000 — full product catalog (up to 50 SKUs), spec-sheet templates, distributor page, multilingual option. Corporate $10,000+ — large catalog, ERP-pulled product data, distributor portal, multi-language, custom search. Three to four weeks start to launch on Starter and Business. 14-day money-back guarantee. 1-year bug warranty. 100 percent code ownership under Work Made for Hire. Hosting is yours. Content migration from existing PDFs is included.
Case: LAK Embalagens — 45% bounce reduction, 3x impressions
LAK Embalagens is a Brazilian B2B packaging manufacturer. I rebuilt the corporate site with a digital-showroom layout: clear product taxonomy, fast-loading catalog pages, spec-sheet templates, and a quote funnel wired to their sales team. Results: 45 percent bounce rate reduction, 3x Search Console impressions, top three Google rankings on priority terms. Stack: React, Next.js, TypeScript, Tailwind CSS. The whole project shipped inside the fixed-price Business tier. The digital-showroom pattern is repeatable — any B2B manufacturer with a real product line can run it.
When you need a distributor portal vs a marketing site
A marketing site (Starter or Business) is enough when your sales process is 'quote request → sales call → order.' A distributor portal (Applications subscription) becomes worth it when distributors place repeat orders, need real-time pricing, or need to check inventory. Portals are multi-month engagements at $3,499+/month. Most mid-size manufacturers should launch the marketing site first to win SEO and pipeline, then move to Applications once the portal ROI is clear. That sequencing avoids over-building before the traffic is there.
Recent proof
A comparable engagement, delivered and documented.
Turned a B2B manufacturer into a digital showroom
Designed and developed a high-performance institutional website to showcase packaging solutions and generate qualified leads.
Frequently asked questions
The questions prospects ask before they book.
- Can you import our existing product catalog?
- Yes. I have imported catalogs from Excel, PDF spec sheets, legacy CMS exports, and ERP feeds. For Starter and Business tiers, I import up to 50 SKUs as part of the project. For larger catalogs, we set up a programmatic import from your ERP or a CSV pipeline so new products land on the site without a developer touching code. Expect one extra week of work for catalogs over 200 SKUs.
- How do you handle PDF spec sheets?
- Two layers. First, the full spec sheet lives as HTML on its own URL — that is what Google indexes and what SEO pulls from. Second, a downloadable PDF sits on the same page for buyers who want to share internally. I generate the PDFs from the HTML using a templated layout so your brand stays consistent. Updates happen once in the CMS and propagate to both the HTML page and the PDF. No more emailing your designer for a spec sheet edit.
- Will quote requests integrate with our CRM or ERP?
- Yes. Quote forms route to Salesforce, HubSpot, Pipedrive, Dynamics, or your custom CRM via API or webhook. Product details (family, SKU, specs requested) are passed with the lead. If you need the quote request to land in SAP, Oracle, or a legacy ERP, we usually bridge through middleware (Make, Zapier, or a custom endpoint). At bolttech I shipped integration work against 40+ payment providers, so I am comfortable with tricky enterprise APIs.
- Do you support multiple languages?
- Yes, from the Business tier up. Multi-language support is handled through the CMS with a structured translation workflow — you add languages without touching code. For mid-market manufacturers selling across the Americas or Europe, the common pattern is English plus one or two regional languages (Spanish, Portuguese, German, French). Sites I have shipped have run English, Portuguese, and Spanish in production. Translation content is your team's responsibility; I build the infrastructure.
- Can we keep our current domain and email?
- Yes, both. The domain stays on your registrar — I do not take ownership of client domains. Email is handled by whatever provider you use (Google Workspace, Microsoft 365, dedicated hosting). I update the DNS records for the new site hosting (usually Vercel or AWS) without touching email records. If your current site and email are on the same legacy hosting, we migrate them in sequence so mail never drops.
Ready to start?
Tell me what you need in 60 seconds. Tailored proposal in your inbox within 6 hours.