Service-clear logistics or freight site with a quote funnel wired to your CRM, mode-and-lane service taxonomy, split navigation for shippers and carriers, and an optional TMS tracking gateway. From $2,999.
- Design
- Build
- Launch
fixed-price project
Who this is for
Owner or marketing lead at a $5M–$100M logistics company, freight forwarder, or 3PL operator whose website lists 'global logistics solutions' instead of actual services, buries the quote form, and sends every lead into a shared inbox that someone checks when they feel like it.
The pain today
- Shippers can't tell in 10 seconds what modes, lanes, or industries you serve
- Quote requests land in a general inbox with no routing, no attribution, no follow-up
- Carriers and shippers hit the same navigation — both leave confused
- No tracking page means your ops team fields status calls all day
- Service taxonomy built for your org chart, not how buyers actually search
The outcome you get
- Service-clear logistics site from $2,999, live in 3–4 weeks
- Quote funnel by mode and lane, routed to CRM with full UTM attribution
- Split-path navigation so shippers find services and carriers find onboarding
- Mode-and-lane service taxonomy that ranks for long-tail freight searches
- Optional TMS tracking gateway — customers check status without calling you
Why most logistics sites fail the 10-second test
A shipper lands on your homepage and sees a stock photo of a container ship above the words 'global logistics solutions.' Ten seconds in, they still don't know if you handle LTL, FTL, air freight, ocean, drayage, warehousing, or some combination of all of them. They hit back. Your competitor, who listed 'Southeast US LTL, cross-border Mexico, last-mile delivery' on their homepage, just picked up the lead.
I build logistics websites around a single principle: services first. The homepage names what you actually do — modes, lanes, industries served — before anything else. 'Southeast US LTL' ranks for that search. 'Global logistics solutions' ranks for nothing. Specificity wins in SEO, in conversion, and in first impressions.
Service-clear logistics site from $2,999, live in 3–4 weeks
Service taxonomy built around how buyers search
Three layers, each with its own page and its own search traffic. Top: service categories (LTL, FTL, intermodal, drayage, warehousing, customs brokerage, last-mile). Middle: mode and geography modifiers (US domestic LTL, cross-border Mexico, transatlantic ocean, West Coast drayage). Bottom: industries served (automotive, retail, agriculture, ecommerce, pharma, cold chain).
Buyers search at all three layers. 'LTL Southeast US' is a different query from 'ecommerce 3PL California,' but both are real buyers with real intent. Each combination gets a page with real, unique content. Clean internal linking surfaces the full breadth of your operation. Pages at every layer rank for long-tail queries where the national carriers are too broad to compete. This is the same catalog-first architecture I built for LAK Embalagens — clean categories, fast filtering, deep service pages — which produced a 45% bounce rate reduction and top-3 Google rankings. The playbook transfers directly to logistics: services instead of products, modes and lanes instead of materials and grades.
45%: Bounce rate reduction after launch.
Split navigation for shippers and carriers
A logistics company's website serves at least two distinct audiences: shippers who need freight moved, and carriers or owner-operators who want to haul it. When both audiences share the same navigation, both leave faster than they should.
I build split-path navigation as standard on Business and Corporate tiers. Shippers land on a path starting with services, lanes, and the quote funnel. Carriers land on a path starting with load boards, onboarding requirements, rate confirmation, and the carrier packet. Each path is a separate conversion funnel with its own CTA and its own CRM routing. Driver and owner-operator recruiting pages get their own applicant flow connected to your ATS — Tenstreet, DriverReach, or a simple email intake. Both pipelines matter. Both deserve real pages.
Quote-to-CRM wiring that doesn't lose a lead
Every quote request routes to your CRM — Salesforce, HubSpot, Microsoft Dynamics, Pipedrive — with full context attached: service type, mode, origin, destination, commodity, volume, contact info, and UTM attribution so you know which campaign sent it. Multi-step quote forms (service → lane → details → contact) convert better than long single-page forms. The extra step pre-qualifies intent; people who drop off on step two weren't going to call anyway.
Auto-assignment rules in your CRM route the lead to the right sales rep by lane or service. Failed submissions fire a fallback email to a shared inbox so nothing goes dark. I've wired multi-step CRM funnels for fintech and insurtech customers; the plumbing is identical for freight. For operators handling sensitive shipper data — defense, pharma, food grade — document upload in the quote flow runs through an encrypted stack with configurable retention. This is included in the Business tier.
TMS tracking gateway versus a custom portal
Most logistics operators don't need a custom-built customer portal. What they need is a 'Track your shipment' link on the site that deep-links into their TMS — Cargowise, MercuryGate, Turvo, Magaya — with a clean landing page that matches the site design. Customers get status without calling ops. Ops gets their afternoon back. That integration is straightforward and fits inside the Business tier.
Building a real customer visibility portal — real-time tracking pulled onto your own domain, document exchange, booking history, invoice access — is a different category of work entirely. That's Applications-subscription scope at $4,999/month, multi-month, and worth every dollar if you're a 3PL competing on customer experience as a differentiator. If you're competing on price and service, the TMS gateway is usually enough. I'll tell you which one actually fits your competitive position, not which one costs more.
Pricing, timeline, and what you own
Starter at $2,999: up to ten pages, three to five services, quote form, mobile-first. Business at $7,999: full service taxonomy with modes and geographies, split navigation, industry pages, CRM integration, carrier onboarding section, blog. Corporate at $11,999 and up: multi-office, multi-language, TMS tracking gateway, partner or distributor portal link, scalable location system where adding a new office is a CMS entry, not a code change.
Timeline is three to four weeks from kickoff to launch. Every tier includes a 14-day money-back guarantee, a 1-year bug warranty, and 100% code ownership under Work Made for Hire. The site is yours — no monthly license fees, no vendor lock-in, no surprise renewal. If your team needs to add a service page or update a lane after launch, you can do it without a developer.
Recent proof
A comparable engagement, delivered and documented.
Turned a B2B manufacturer into a digital showroom
Designed and developed a high-performance institutional website to showcase packaging solutions and generate qualified leads.
Read the case studyFrequently asked questions
The questions prospects ask before they book.
Three to four weeks from kickoff to launch on every tier. Week one is discovery, wireframes, and copy review. Week two is design. Week three is build and CRM integration. Week four is QA, content load, and launch. The Starter tier can go faster if your content is ready on day one. In 17 years I have never missed a launch date — freight sites with well-scoped content are well within that four-week window.
At minimum: homepage, service pages by mode (LTL, FTL, intermodal, warehousing), a quote or RFQ page, about, and contact. The Business tier adds geography and industry pages ('Southeast US LTL', 'ecommerce 3PL'), a carrier onboarding section, and a blog. Corporate adds location pages for each office, a multilingual setup, and a TMS tracking gateway. Every tier includes a dedicated page per service — single-page brochure sites don't rank and don't convert.
The marketing site can deep-link to your TMS customer portal for tracking, login, or quote visibility. Direct integration — pulling live tracking data onto your own domain — is possible for TMSs with public APIs: Cargowise, MercuryGate, Turvo, and Magaya all offer this. Basic deep-link is included in the Business tier. Real-time data sync is Applications-scope work at $4,999/month. Most operators should start with the deep-link and upgrade when customer expectations demand it.
Carrier onboarding and driver recruiting are separate conversion funnels from customer acquisition, and they need separate pages. The Business tier includes a dedicated carrier or driver-hiring section with its own applicant flow — routed to your ATS (Tenstreet, DriverReach, Greenhouse) or a simple email intake. For operators recruiting heavily, I build the carrier funnel with the same priority as the customer funnel. Both are pipeline. Neither should be an afterthought buried in the footer.
Yes. Each office gets a dedicated page with address, services, and regional specialties. Navigation can surface the nearest location based on visitor IP or zip input. Office-specific content ranks for local queries like '3PL Dallas' or 'freight forwarder Miami.' On the Corporate tier, adding a new office is a CMS entry, not a developer task — the location system scales without a rebuild. Regional pages with real, local content outrank generic 'locations' listing pages consistently.
Yes. Quote forms can accept document uploads — commodity lists, spec sheets, MSDS, rate agreements — routed securely to your CRM or a dedicated document store. File size limits, type restrictions, and retention policies are configured in the upload flow. For operators handling regulated commodities like pharma, food grade, or defense freight, the upload stack runs with encryption in transit and at rest. This is included in the Business tier.
Proper i18n from the start: locale prefix in URL, hreflang tags, per-language content stored separately. For US-Mexico cross-border operators, English and Spanish are the standard pair. For Canadian operators, English and French. Translation is your team's responsibility or a translation service you choose — I build the infrastructure so adding a language later takes days, not a full rebuild. Auto-translate plugins don't pass the bar for serious B2B freight sites. Shippers notice immediately.