A logistics site that wins the RFQ instead of disappearing in the inbox
Service-clear logistics or freight site with a quote funnel wired to your CRM, clean service taxonomy, and an optional tracking portal gateway. From $2,000.
Who this is for
Owner or marketing lead at a $5M to $100M logistics, freight forwarder, or 3PL operator whose website does not communicate services clearly and whose quote requests get lost.
The pain today
- Website does not communicate what services the company actually offers
- Quote requests land in a general inbox and disappear
- No customer tracking page — customers call for updates
- Service taxonomy is confusing and does not match buyer searches
- Mobile UX is broken for buyers checking capabilities on the go
The outcome you get
- Service-clear logistics site from $2,000 in three to four weeks
- Quote funnel wired to your CRM with attribution intact
- Service taxonomy built around modes, lanes, and industries served
- Optional tracking portal gateway integrated with your TMS
- Mobile-first design for buyers, shippers, and prospective drivers
Why logistics sites fail the 'what do you actually do' test
Most freight and 3PL sites lead with 'global logistics solutions' and follow with a stock photo of a container ship. A shipper landing on the site cannot tell in 10 seconds whether this company handles LTL, FTL, air freight, ocean, warehousing, or some combination. The fix is service-first homepages. A grid or list that names each service, matched with the modes and lanes you actually operate. Specificity wins. 'LTL freight across the Southeast US' outperforms 'global logistics solutions' every time — in SEO, in conversion, and in trust.
Service taxonomy that converts
Three layers. Top: service categories (LTL, FTL, intermodal, warehousing, customs, last-mile). Second: mode and geography modifiers (US domestic LTL, cross-border Mexico, transatlantic ocean). Third: industries served (automotive, retail, agriculture, ecommerce). Buyers search at all three layers — sometimes 'LTL Southeast,' sometimes 'ecommerce 3PL California.' Each combination should have a real page with unique content. Clean internal linking surfaces the breadth of your offering. Pages at every layer rank for long-tail queries where bigger competitors are silent.
Quote-to-CRM wiring
Every quote request form routes to your CRM (Salesforce, HubSpot, Microsoft Dynamics, Pipedrive) with full context — service requested, mode, origin, destination, commodity, volume, contact info, UTM attribution. Multi-step quote forms (service → lane → details → contact) convert better than long single forms. Auto-assignment rules in your CRM route to the right sales rep. Failed submissions fire a fallback email to a shared inbox so no lead is lost. I have wired similar multi-step forms for fintech and insurtech; the pattern transfers cleanly to logistics.
Pricing and timeline
Starter $2,000 — up to ten pages, three to five services, quote form. Business $5,000 — full service catalog with modes and geographies, industry pages, CRM integration, blog. Corporate $10,000+ — multi-office, multi-language, tracking portal gateway, distributor or partner portal link. Three to four weeks start to launch. 14-day money-back guarantee. 1-year bug warranty. 100 percent code ownership under Work Made for Hire. If you need a full customer tracking portal built, that is Applications-scope work, not a fixed-price website project.
Case: LAK Embalagens — B2B catalog conversion playbook
LAK Embalagens is a B2B packaging manufacturer, not a logistics operator, but the structural lesson transfers. I rebuilt the site with a catalog-first information architecture: clear categories, fast filtering, deep service pages, and a quote funnel wired to sales. Results: 45 percent bounce rate reduction, 3x Search Console impressions, top three Google rankings. A logistics site runs the same playbook — services instead of products, modes and lanes instead of materials and grades, quote requests instead of purchase inquiries. Clean taxonomy and a real funnel outperform a brochure every time.
When you need a customer tracking portal
A marketing site with a 'track your shipment' link that deep-links to your TMS is enough for most logistics operators. Building a custom customer portal with real-time visibility, document exchange, and booking is Applications-subscription scope — multi-month work at $3,499+/month. For 3PLs competing on customer experience, the portal becomes a real differentiator. For freight forwarders competing on price and service, the marketing site with a TMS link is usually enough. I help you decide based on your competitive position and customer expectations.
Recent proof
A comparable engagement, delivered and documented.
Turned a B2B manufacturer into a digital showroom
Designed and developed a high-performance institutional website to showcase packaging solutions and generate qualified leads.
Frequently asked questions
The questions prospects ask before they book.
- Can you integrate with our TMS?
- The marketing site can deep-link to your TMS customer portal for tracking, login, or quote visibility. Direct integration (pulling tracking data onto the marketing site) is possible for TMSs with public APIs — Cargowise, MercuryGate, Turvo, Magaya all offer this. Basic deep-link integration is included in the Business tier. Deeper real-time sync is Applications-scope. Most logistics operators should start with deep-link; upgrade to real-time sync when customer expectations justify it.
- How do we handle a careers or driver-hiring page?
- Driver and owner-operator recruiting is a separate conversion funnel from customer acquisition. The Business tier includes a dedicated careers or driver-hiring page with its own applicant flow routed to your ATS (Tenstreet, DriverReach, Greenhouse) or a simple email-based intake. For operators recruiting heavily, we build the driver funnel as a near-equal to the customer funnel on the site — both are pipeline, both matter.
- Do you support multiple offices or regions?
- Yes. Each office gets a dedicated page with address, services, and regional specialties. Navigation surfaces the closest office based on visitor IP or zip code. Office-specific content ranks for local queries ('3PL Dallas,' 'freight forwarder Miami'). For operators with 5+ offices, the Corporate tier includes a scalable location system where adding a new office is a CMS entry, not a developer task. Regional pages with real local content outrank generic 'locations' pages every time.
- How do you handle multilingual for cross-border customers?
- Proper i18n setup — locale prefix in URL, hreflang tags, per-language content. For US-Mexico cross-border operators, English and Spanish are common. For Canadian operators, English and French. Translation is your team's responsibility or a translation service; I build the infrastructure so adding a language later is a few days, not a rebuild. Auto-translate plugins do not meet the bar for a serious B2B site — shippers notice immediately.
- Can the site handle RFQ documents and uploads?
- Yes. Quote forms can accept document uploads (commodity lists, spec sheets, rate agreements) routed securely to your CRM or a dedicated document store. File size limits, virus scanning, and retention policies are configured in the upload flow. For operators handling sensitive shipper data (defense, pharma), the upload flow runs through a hardened stack with encryption in transit and at rest. This is included in the Business tier.
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