Purpose-built for legaltech founders and law firm partners. Practice-area SEO, bar-compliant intake routing, and attorney bios that signal real authority. From $2,999, live in three to four weeks.
- Design
- Build
- Launch
fixed-price project
Who this is for
You run a legaltech startup or manage marketing at a mid-sized firm. The current site was built by a generalist agency, reads like a brochure, and does not rank for a single practice-area or product search. Prospects land on it and bounce. You need a site that actually works for the two most demanding audiences in B2B: legal ops buyers and potential customers who vet everything.
The pain today
- Practice-area pages are one-paragraph stubs — no depth, no rankings
- Intake form collects privileged details before a conflict check, creating bar-rule exposure
- Attorney bios list bar admissions but skip publications, cases, and the proof that closes deals
- Site is slow on mobile and fails Core Web Vitals — Google penalises it quietly
- Testimonials and case results posted without jurisdiction-specific disclaimers
The outcome you get
- Legaltech or law firm site from $2,999, live in three to four weeks
- Practice-area pages structured to rank local and topical queries
- Intake form that meets bar ethics defaults for your jurisdiction
- Attorney bios that turn credentials into authority
- ADA baseline, Core Web Vitals pass, and jurisdiction disclosures in place
Why legaltech sites lose on search before anyone reads a word
Legaltech website design sits at the intersection of two hard problems: legal authority signaling and technical SEO. Most firms and legaltech vendors solve neither well.
On the SEO side, the failure is almost always the same. Practice-area pages are thin — a headline, two paragraphs, a contact link. Google reads depth as a proxy for expertise; thin pages rank at the bottom regardless of domain age. The firms that do rank on terms like 'employment lawyer Philadelphia' or 'contract lifecycle management software for mid-market' have pages that actually answer the query in full. A 250-word stub does not.
On the authority side, the problem is a trust gap. Legal buyers — both individuals hiring an attorney and legal ops managers evaluating a SaaS product — are trained researchers. They read bios, look for publications, check bar registration, and cross-reference case results. A site that looks like a template with stock-photo lawyers communicates exactly the wrong thing.
Legaltech or law firm site from $2,999, live in three to four weeks
Two audiences, one site architecture
Legaltech is a term that covers two very different buyer profiles, and the site architecture has to account for both.
The first is a law firm or solo practice. Its visitors are potential customers searching for help with a specific legal problem in a specific geography. They need practice-area pages built around search intent, a clear process explanation, and an intake path that is frictionless but ethics-aware.
The second is a legaltech SaaS company selling software to law firms, legal ops teams, or in-house counsel. Its visitors are professional buyers doing vendor research. They need a product-detail page that speaks the language of legal professionals, a trust stack — security posture, integrations, reference customers — and a demo or trial path optimised for legal ops procurement.
I build both. The information architecture differs; the underlying discipline does not. Both need precise copy, authority signals, and a conversion path that respects how legal buyers actually decide.
+35%: Leads generated.
Practice-area page structure that ranks and converts
Five blocks per practice-area page. First, a clear outcome statement: what a customer actually gets from engaging this practice. Second, a 'when you need this' section in plain language — signs, situations, and the cost of not acting. Third, process — how the firm handles cases in this area, step by step, no jargon. Fourth, representative matters or case results, anonymised where bar rules require. Fifth, attorney profiles tied specifically to this practice.
Pages built this way do two things at once. They rank because they match the full query intent. They convert because a potential customer reading them understands exactly what happens next and trusts the firm before picking up the phone.
For legaltech SaaS vendors, the equivalent is a product-feature page built around how legal ops buyers search: 'contract review automation', 'e-billing compliance software', 'matter management for mid-market firms'. Same five-block logic, different vocabulary.
Intake design that does not create bar exposure
I've seen firm sites that open with 'Tell us your case details' — and then ask for everything: parties, dates, what happened, documents attached. That is a problem. State bar rules across US jurisdictions place restrictions on what a site can do with information submitted before conflict checks and before an attorney-customer relationship is formed.
Three safe defaults I build into every law firm intake form. The form collects name, jurisdiction, practice area, and a high-level issue description — not detailed privileged facts. The form carries a clear disclaimer: submission does not create an attorney-customer relationship. The confirmation page sets response timing expectations and confirms the conflict-check step.
I build the structure and the default boilerplate language. Your bar compliance counsel reviews and adapts the exact wording for your state's rules, because those rules vary considerably. What I can tell you is where the common traps are, having built sites in regulated industries across 17 years.
Authority bios and proof that close deals
Attorney bios are the most underinvested page type on law firm sites, and they are often the page that closes — or loses — the customer.
A bio that works does more than list bar admissions and law school. It names practice-area focus with specificity. It links to published articles, court decisions the attorney argued, speaking engagements, and media appearances. It uses a photo that is current and professional, not the one from 2014. It ends with a clear next step.
For legaltech founders, the equivalent is the 'leadership' or 'about' page. Legal ops buyers want to know that the people behind the product understand the industry. A founder bio that mentions prior GC or BigLaw experience converts differently than a generic SaaS founder bio.
The Norte Web Digital site I built generated a 35% increase in leads directly from copy and authority architecture — not traffic. Same principle applies to a law firm or legaltech vendor: better proof on the page, better conversion from existing visits.
Technical performance for legal buyers on mobile
Legal professionals research on mobile. A site that fails Core Web Vitals — loads slowly, shifts layout on first interaction, blocks input for more than 200ms — loses both the Google ranking and the visitor's trust. In a regulated industry where trust is the only currency, a slow site signals the same thing as a slow response to a customer call.
Every site I build passes the Core Web Vitals thresholds at launch: Largest Contentful Paint under 2.5 seconds, Cumulative Layout Shift under 0.1, Interaction to Next Paint under 200ms. ADA/WCAG 2.1 AA compliance is standard — not optional — because law firms have direct exposure to accessibility complaints, and legaltech vendors selling to law firms need to demonstrate the same standard they'd expect from customers.
These are table stakes for ranking, not extras to add later.
Pricing and what each tier covers
Starter at $2,999 covers up to ten pages, three practice areas or product features, attorney or team bios, a basic ethics-aware intake form, and launch-day Core Web Vitals compliance. Right for a solo practice, a small firm, or an early-stage legaltech startup getting its first proper site.
Business at $7,999 adds a full practice-area or product catalog, location pages, a blog with editorial structure for long-term SEO, and a full intake flow with CRM routing. Right for a growing firm or a legaltech vendor preparing for a sales motion.
Corporate at $11,999 and up handles multi-office or multi-product structures, deep case management integration gateways, associate or customer portals, and multi-language support. Right for established firms with complex digital requirements.
All tiers include a 14-day money-back guarantee, a 1-year bug warranty, and 100% code ownership under Work Made for Hire. Timeline is three to four weeks from contract to launch. Bar ethics or compliance review by your counsel typically adds one week — budget for it.
Recent proof
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Frequently asked questions
The questions prospects ask before they book.
I build the structure to support compliance — versioned CMS copy, boilerplate disclaimer placement, and an intake form that avoids the common bar-rule traps. Your state bar compliance counsel reviews and finalises the exact wording, because rules vary significantly: some states require disclaimers on every page, some regulate testimonials and case-result claims, some restrict specific language outright. I know where the structural traps are from 17 years of building sites in regulated industries. I build around them; your counsel signs off on the wording.
Three to four weeks from contract to launch for Starter and Business tiers. That covers design, development, content migration, intake form setup, and launch-day performance checks. If bar ethics review by your compliance counsel is needed, add roughly one week on your side. The Corporate tier with deep integrations runs five to six weeks. I have not missed a launch date in 17 years — the timeline is a real commitment, not a marketing figure.
Yes. Form submissions route to Clio, MyCase, PracticePanther, or your internal CRM via API or webhook. Basic one-way intake routing — contact info, jurisdiction, practice area — is included in the Business tier. Two-way sync, customer portal integration, or document-exchange flows are Applications-scope work. For most firms, the one-way intake routing is enough to remove the manual step between lead capture and conflict check.
Three things. First, trust signals carry more weight: legal buyers scrutinise bios, credentials, and proof of expertise far more than typical B2B buyers. Second, the intake path has ethics constraints that a standard contact form does not. Third, the content depth required to rank for practice-area or legal-product queries is higher than most industries — thin pages simply do not compete. A site built for legaltech accounts for all three from the first wireframe.
I write or rewrite bio and practice-area copy as part of the Business and Corporate tiers. For the Starter tier, I provide structured templates that your team fills in. Good attorney bios name practice focus with specificity, reference publications or notable matters, and end with a clear next step. I know what converts in professional-services copy from building sites across regulated industries. The writing is not a separate line item at the Business tier.
A legaltech SaaS site needs product-detail pages built around how legal ops buyers search — terms like 'contract lifecycle management', 'e-billing compliance', or 'matter management for mid-market'. The trust stack shifts too: instead of attorney bios, buyers want security posture pages, integration lists, reference customer names they recognise, and a demo path built for procurement timelines. The conversion architecture is different; the technical and SEO discipline is identical.