Compliance-aware marketing site with a working quote funnel, TCPA-safe consent capture, jurisdictional disclosures, and the trust signals investors and carriers look for. From $2,999.
- Design
- Build
- Launch
fixed-price project
Who this is for
Insurtech founder, broker-tech marketing lead, or intrapreneur launching a new insurance product who needs a site that satisfies legal, converts prospects, and holds up under carrier and investor scrutiny.
The pain today
- Site reads like a generic SaaS template — carriers and investors don't feel the compliance story
- Quote form collects PII without TCPA consent language, which is a liability
- No clean structure for state-by-state disclosure variations
- Legal review blocks launch because copy and regulatory disclosures are tangled together
- Funding deck looks polished but the website sends mixed signals to due-diligence reviewers
The outcome you get
- Insurtech marketing site from $2,999 in three to four weeks
- Quote funnel with TCPA-compliant consent capture wired to your backend or CRM
- Versioned state disclosure matrix that your legal team controls without touching code
- Trust signals — funding, carriers, team, license numbers — placed where regulators expect them
- Clean separation between marketing copy and compliance text so legal reviews in batches, not page-by-page
Why insurtech sites fail the trust test
Insurance buyers have a low threshold for vague claims. Regulators have an even lower one. A site that leads with startup gradients, feature bullets, and a contact form will get flagged by state insurance departments — and it will lose institutional investors before the first pitch meeting.
The fix is not a full redesign. It is disciplined placement of trust signals where the people reviewing your site know to look: regulated-entity disclosures on every page that makes a coverage claim, license numbers in the footer, a complaint-handling procedure linked from the footer, and jurisdictional statements that name the state or country explicitly. I've built insurtech-flavoured sites since my time at GigEasy, where a Barclays and Bain Capital-backed MVP shipped in 3 weeks. The insurance-facing elements of that build — regulated-entity language, disclosure placement, institutional investor trust signals — follow a pattern I apply directly to marketing sites.
Insurtech marketing site from $2,999 in three to four weeks
Disclosure architecture and state variations
Every regulated claim needs a named jurisdiction and a disclosure footnote. The structure: claim in the hero or product section, superscript reference, full disclosure at the bottom of the page or on a dedicated disclosures page linked from the footer. Simple to implement, hard to skip.
For US insurtechs operating in multiple states, the Business tier includes a state disclosure matrix — content blocks that surface the right disclosure based on the user's state (via URL structure or state selector). Each block is versioned and dated in the CMS. When a state insurance department issues new guidance, your team updates the relevant block without touching code. Every change is logged. Legal reviews a diff, not a full site re-read. That separation alone typically cuts legal review time by a week or more.
3 weeks: From kickoff to investor demo.
TCPA and consent capture on quote forms
In 2026, the single biggest compliance risk on an insurtech marketing site is not a missing disclosure footnote — it is a quote form that collects a phone number without proper TCPA consent language. The FCC's one-to-one consent rule means a lead captured on your site cannot legally be shared with or called by a carrier partner unless that specific partner is named at the point of consent.
I build consent capture into the quote funnel at the right step: coverage type and qualifying fields first, then the consent checkbox with the legally required language, then contact info. Consent documentation is stored with the lead record. For insurtechs operating in California, EU, or states with CCPA or GDPR equivalents, the consent layer also handles the privacy opt-in. This is not a template toggle — it gets configured per jurisdiction and reviewed with your legal team before launch.
Quote funnels vs lead forms
A quote funnel is a multi-step form that collects enough to return a price — or an indicative range — without requiring a sales call. A lead form is a contact page with generic fields. For insurtechs that want volume, a quote funnel outperforms a lead form by a wide margin.
Typical funnel steps: coverage type, basic qualifying details, TCPA consent, contact info, indicative quote result. Each step should be readable on mobile in under 10 seconds. If full pricing requires complex underwriting, a partial quote funnel still wins — show a range, capture the consent and contact, let a licensed agent finish. I shipped multi-step funnels for GigEasy and for bolttech's 40+ payment-provider integration; the structural discipline is the same. Keep the path short, make the consent step unmissable, and never bury the price.
Trust signals for investors and carriers
An insurtech site serves two audiences with different trust triggers. Carriers and regulators want to see license numbers, regulated-entity disclosures, complaint procedures, and a named compliance officer or contact. Investors want to see the funding story, the team, the carrier relationships, and a credible product claim — all without the site reading like it was built overnight.
Above the fold: product value prop and a recognizable carrier or investor logo if available. Below the hero: a short trust bar (licensed in X states, backed by Y, compliant with Z). Then the product detail. Funding badge, team page linked from the header, and the compliance footnote structure throughout. These are not decorative. A due-diligence reviewer on a $2M seed round will spend 20 minutes on your site. A state insurance department examiner will spend less than five. Both groups look for the same signals in different places — and both will notice if the signals are missing.
Pricing and timeline
Starter at $2,999: up to ten pages, single-jurisdiction disclosure setup, basic lead capture. Business at $7,999: multi-step quote funnel with TCPA consent layer, state disclosure matrix, trust center, broker or partner page. Corporate at $11,999 and up: multi-jurisdiction, multi-language, integrated quote engine gateway, investor microsite.
Three to four weeks from kickoff to launch. Legal review typically adds one to two weeks on top — budget for that. I start preparing copy, disclosures, and jurisdictional statements in week one so your legal team can begin reviewing in parallel with design. Changes land in the CMS and re-review happens in batches. 14-day money-back guarantee. 1-year bug warranty. 100 percent code ownership under Work Made for Hire. NDA standard. You own the account, the domain, and the deployment pipeline from day one.
Recent proof
A comparable engagement, delivered and documented.
Built and shipped an investor-ready MVP from scratch
Built the entire technological base and delivered MVP in just 3 weeks, enabling a successful rapid launch and investor demo.
Read the case studyFrequently asked questions
The questions prospects ask before they book.
It depends on what the site claims and where you operate. At minimum: a regulated-entity statement on any page that makes a coverage claim, license numbers where applicable, a complaint-handling procedure linked from the footer, and a named jurisdiction for every rate or coverage representation. For US insurtechs, state insurance departments do read marketing sites — and they look for exactly these elements. I structure disclosures so each one is versioned and dated, which simplifies the regulatory examination process considerably.
Legal review usually adds one to two weeks. I prepare copy, disclosures, and jurisdictional statements in week one so your legal team can review in parallel with design, not after it. Changes land in the CMS and re-review happens in batches rather than page-by-page. For multi-state insurtechs, state-specific disclosures run through a dedicated pass. The key is starting legal early — most insurtech site delays come from legal being engaged only at the end, when redesigning anything costs real time.
The Telephone Consumer Protection Act requires explicit written consent before contacting a lead by phone or text. On an insurtech site, that means the quote form must include consent language — naming the specific company or companies that may contact the person — before collecting a phone number. Without it, every lead in the funnel is a liability. The FCC's 2024 one-to-one consent rule tightened this further: a blanket consent that covers multiple carriers is no longer compliant. I build the consent step into the funnel architecture from day one.
Yes. The Business tier includes a state disclosure matrix — content blocks that surface the right disclosure based on URL structure or user-selected state. Each state's disclosure is versioned and dated in the CMS. When state insurance departments issue new guidance, your team updates the relevant block without touching code. I have built this pattern for financial services customers; the same structure transfers cleanly to multi-state insurtechs. A state-specific URL structure also gives you a clean SEO path for local insurance queries.
A quote engine — real-time pricing, underwriting logic, policy document generation — is applications-scope work: multi-month engagement at $4,999 per month and up. For early-stage insurtechs, a lead form or partial quote funnel that captures intent and routes to a licensed agent is often the right first step. Prove the funnel converts at an acceptable cost, then invest in the engine. I build the marketing site and the funnel front-end. The underwriting engine is a separate project, and I am direct about that distinction upfront.
Analytics must respect PII boundaries. I configure GA4, Plausible, or Vercel Analytics to exclude form field data and anonymize IPs. Session replay tools do not run on pages where users enter sensitive information. For California, EU, or equivalent jurisdictions, consent management runs through Osano or a comparable consent manager. Your privacy policy documents the full analytics stack. Everything is handed off in a written technical spec your compliance team can reference during a regulatory examination.