A patient site that books appointments and passes accessibility review
HIPAA-aware healthcare site with online booking, clear provider profiles, and mobile-first patient flows. Launched in three to four weeks from $2,000.
Who this is for
Clinic owner, medical practice manager, or healthcare startup marketer running a patient-facing site that has not been updated since 2015.
The pain today
- WordPress template site from 2015 looks dated and loads slowly on phones
- No online booking — phone lines are the only intake channel
- Contact form collects patient information without any HIPAA posture
- Provider pages are thin, no real bios or credentials
- Patient portal is on a separate domain with no obvious link
The outcome you get
- Modern healthcare site in three to four weeks from $2,000
- HIPAA-aware contact flows that either stay out of PHI scope or route to a compliant vendor
- Online booking integrated with your scheduling tool
- Provider bios with photos, credentials, and specialties
- WCAG 2.1 AA accessibility baseline and ADA readiness
Why healthcare sites fail the patient-trust test
Patients decide in seconds whether a practice is current or neglected. An outdated site signals 'this practice does not pay attention' — and patients project that onto their clinical care. The same site also fails the operational test: no booking, no clear provider info, no mobile responsiveness. Competitors with cleaner sites are capturing your search traffic. The fix is not a total rebrand. It is a focused site that does four things: explain what you treat, show who treats it, let patients book, and meet accessibility standards. Everything else is optional.
What HIPAA does and does not require on a website
HIPAA covers PHI — protected health information. A marketing site that collects only name, email, and a general inquiry is typically not in PHI scope. A contact form asking 'describe your symptoms' is in scope and needs a Business Associate Agreement with the form provider and encrypted transit and storage. The safe approach: keep marketing forms light, route clinical intake through a HIPAA-compliant vendor (Jotform Healthcare, Formstack Health, or your EHR's own intake). I build to this boundary on every healthcare site — never asking a contact form to do clinical intake work.
Essential pages for a healthcare site
Five pages carry the load. Services: what you treat, in plain language. Providers: bios, credentials, specialties, photos. Locations: addresses, hours, parking, transit, accessibility notes. Booking: either an embedded widget from your scheduler or a clean call-to-action to it. Patient resources: intake forms, pre-visit instructions, billing FAQs. Everything else (blog, news, events) is optional and depends on whether you have the bandwidth to maintain it. Sites fail when they try to do ten things and half of those go stale.
My healthcare site process and pricing
Starter $2,000 — up to eight pages, your content, my layout, booking widget integrated, accessibility baseline. Business $5,000 — custom bios, full patient-resources hub, multilingual option, compliant form routing. Corporate $10,000+ — multi-location, provider directory at scale, deep EHR integrations. Three to four weeks start to launch. 14-day money-back guarantee. 1-year bug warranty. 100 percent code ownership under Work Made for Hire. I am not a clinical writer — you or your marketing lead writes the medical copy; I handle layout, structure, and technical delivery.
Case: LAK Embalagens — category-heavy catalog with clear navigation
LAK Embalagens is a B2B manufacturer, not a healthcare practice, but the structural lesson transfers. I rebuilt their site with a catalog-first information architecture: clear top-level categories, fast filtering, deep product pages with specs. Result: 45 percent bounce rate reduction, 3x Search Console impressions, top three Google rankings. A multi-provider, multi-service clinic needs the same thinking — patients should reach the right provider page in two clicks. Clean taxonomy and fast search beat fancy animation every time.
When you need a dedicated healthcare platform instead
If you run a telehealth startup, a multi-state practice with 50+ providers, or a clinic with integrated patient portals and e-prescribing, you need more than a marketing site. That work sits in the Applications subscription — a custom web app engagement where I ship features over time. A marketing site is the first step and usually launches first, then we add workflow tools in subsequent sprints. For single or two-location clinics, the marketing site plus an embedded booking widget handles 90 percent of what patients need.
Recent proof
A comparable engagement, delivered and documented.
Turned a B2B manufacturer into a digital showroom
Designed and developed a high-performance institutional website to showcase packaging solutions and generate qualified leads.
Frequently asked questions
The questions prospects ask before they book.
- Does my site need to be HIPAA-compliant?
- Only the parts that touch PHI — protected health information. A marketing site collecting name, email, and a general inquiry is usually not in scope. If you want patients to describe symptoms, upload records, or book a specific clinical appointment through the site, that part needs a Business Associate Agreement with the vendor handling the data. I keep marketing forms out of scope and route clinical intake through a compliant third party like Jotform Healthcare or your EHR.
- Can you integrate with our booking or EHR system?
- Most scheduling tools (Zocdoc, Jane, SimplePractice, Athena, NextGen, Epic MyChart) give you either an embeddable widget or a deep-link. I wire whichever your practice uses. Deep EHR integrations (two-way sync, real-time availability) are Applications-subscription scope, not a marketing site project. For 90 percent of practices, an embedded booking widget or a clean CTA to the scheduler handles intake cleanly.
- What about ADA accessibility lawsuits?
- Every site I build meets WCAG 2.1 AA baseline: keyboard navigation, screen reader support, color contrast, alt text, form labels. I run automated audits (axe, Lighthouse) plus manual screen-reader testing. This is not a guarantee against an ADA lawsuit — no one can promise that — but it eliminates the common technical failures that plaintiff attorneys look for. Ongoing accessibility depends on you and your team adding compliant content after launch. I document how in a short handoff guide.
- Can we support telehealth?
- The marketing site can explain telehealth services, show which providers offer them, and deep-link to your telehealth platform (Doxy, Zoom for Healthcare, SimplePractice Telehealth). I do not build the video-visit platform itself — that is a dedicated vendor category where specialists already do it well. If you need custom telehealth workflows (pre-visit AI triage, intake flows, patient matching), that is Applications or AI Automation scope, not a marketing site project.
- How do we handle patient reviews?
- Display reviews from Google, Healthgrades, or your review aggregator through their official embeds. Do not copy-paste individual patient testimonials unless the patient signed a release — HIPAA considerations apply any time a review references a condition or procedure. I set up the integration and review your disclosure language. You are responsible for consent. If you do not yet have a review strategy, we start with a Google Business Profile optimisation instead of a homepage testimonial block.
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