An education site that explains programs and closes enrollments
Enrollment-optimised site with outcome-first program pages, a content hub that ranks, and clean lead capture. Built for edtechs, schools, and course creators. From $2,000.
Who this is for
Edtech founder, private school marketing director, or online-course creator whose current site does not explain the program clearly or capture enrollment intent.
The pain today
- Program pages are feature-led instead of outcome-led
- Enrollment funnel leaks between homepage and application
- No content hub, so organic traffic stays flat
- Testimonials and outcomes are vague or anecdotal
- Mobile experience for schedule and pricing is broken
The outcome you get
- Enrollment-optimised education site from $2,000 in three to four weeks
- Outcome-first program pages with clear structure and price
- Content hub wired for organic SEO growth
- LMS or CRM integration so applications route correctly
- Mobile-first experience across program, calendar, and apply flows
Why education sites underperform on enrollment
Most education sites sell features — curriculum, faculty, facilities — when prospective students buy outcomes. What will I know or be able to do at the end. How long does it take. How much does it cost. What do graduates earn or achieve. Sites that bury those answers lose applicants to competitors with cleaner program pages. The fix is to lead every program page with the outcome, then back it with structure, testimonials, and pricing. Everything else goes below the fold or on supporting pages. Applicants skim — the site has to survive a 30-second read.
Program pages that convert
Five blocks per program, in this order. Outcome — what the student can do after. Format and length — how long and how delivered. Proof — graduate testimonials with role, company, and year. Cost and financing — transparent price and any payment options. Application CTA — short form, clear next step. Everything else (full syllabus, instructor bios, FAQ) supports the decision but does not take the top of the page. I have shipped this structure for B2B and consumer products; it transfers cleanly to education where the buyer logic is the same.
Content hubs for organic traffic
An education site with a content hub compounds. Articles targeting 'how to [outcome]' and '[program type] vs [alternative]' queries capture high-intent prospective students before they even know your program exists. Hub structure: one pillar article per program category, five to ten supporting articles per pillar, internal linking from hub articles into program pages with clean CTAs. Done well, the content hub drives 30 to 50 percent of enrollment inquiries within 12 to 18 months. Done poorly, it is a blog nobody reads. I build the structure and the first set of articles; you or your team keep shipping.
Pricing and timeline
Starter $2,000 — up to ten pages, up to three program pages, basic CRM wiring. Business $5,000 — full program catalog, content hub infrastructure, Stripe or payment integration, testimonials system. Corporate $10,000+ — multi-school or multi-location, LMS integration, custom student portal gateway. Three to four weeks start to launch. 14-day money-back guarantee. 1-year bug warranty. 100 percent code ownership under Work Made for Hire. Accessibility baseline (WCAG 2.1 AA) included on every tier.
Case: GigEasy — a clear pitch and fast site drove action
At GigEasy I shipped a Barclays and Bain Capital-backed MVP from scratch in 3 weeks. The marketing site and product worked together to convince both investors and gig-worker users to act. The translation to education is direct — applicants and investors behave similarly. They give you one short skim, they want outcomes and proof, and they move on if the site does not deliver. The same discipline — simple stack, clean pitch, fast load, clear CTA — makes the difference between an enrollment funnel that works and one that leaks.
When to use an LMS vs a marketing site only
A marketing site (Starter or Business) is enough when the LMS lives elsewhere — Teachable, Thinkific, Kajabi, Canvas — and the site only needs to sell the program and route applicants. A custom LMS or student portal is Applications-subscription scope, not a fixed-price website project. Most edtech and school operators should launch the marketing site first, prove the enrollment funnel, then move to Applications if the LMS needs custom work. Budget three to six months and $3,499/month for custom LMS work. The marketing site alone pays for itself faster.
Recent proof
A comparable engagement, delivered and documented.
Built and shipped an investor-ready MVP from scratch
Built the entire technological base and delivered MVP in just 3 weeks, enabling a successful rapid launch and investor demo.
Frequently asked questions
The questions prospects ask before they book.
- Can you integrate with our LMS?
- Yes. I have wired sites to Teachable, Thinkific, Kajabi, Moodle, Canvas, and Learndash. The integration is usually a deep-link or SSO handoff — applicants sign up on the site, land in the LMS with context. Deeper integrations (real-time progress, shared user database) are Applications-scope work. For 80 percent of education operators, the deep-link handoff is all you need and it ships inside the Business tier.
- Do you support Stripe or another payment processor?
- Yes, Stripe is the default — subscription, one-time, and payment-plan flows all supported. PayPal, Braintree, and Razorpay are also fine. Payment forms live on your domain using the provider's embedded elements, keeping PCI scope minimal. If your accounting or finance team needs specific accounting integrations (QuickBooks, Xero), I wire those through the provider's connectors or through middleware.
- Can we migrate our existing blog?
- Yes. I have migrated blogs from WordPress, Squarespace, Webflow, Medium, and custom CMSs. Content, images, metadata, and URLs come over with 301 redirects preserving SEO. For 200+ posts, budget one extra week. Migration is included in Business and Corporate tiers. Starter tier migrations are priced per post above 20 posts. Rankings typically hold within a week when migrations are done correctly, and often improve because the new site loads faster.
- How do we handle SSO for students and faculty?
- For SSO across a marketing site, LMS, and portal, I wire through Auth0, Clerk, or your institution's identity provider (Okta, Azure AD, Google Workspace). Full SSO implementation is Applications-scope work — it usually touches the LMS and the portal, not just the marketing site. For marketing-site-only needs, a simple OAuth handoff to your LMS is enough and ships inside the base tier.
- What about accessibility compliance for schools?
- Every site I ship meets WCAG 2.1 AA baseline: keyboard navigation, screen reader support, color contrast, alt text, form labels, focus states. I run automated audits (axe, Lighthouse) plus manual screen-reader testing. For K-12 and higher ed clients with state or federal accessibility requirements, I document compliance in a short handoff. Ongoing accessibility depends on content your team adds after launch — I provide guidance on how to maintain it.
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