Outcome-first program pages, a content hub built to rank, and clean lead capture. For edtechs, schools, and course creators. From $2,999, ships in 3–4 weeks.
- Design
- Build
- Launch
fixed-price project
Who this is for
Edtech founder, private school marketing director, or online-course creator whose current site describes the program but never answers the three questions every prospective student asks: what will I be able to do after, how long does it take, and what does it cost.
The pain today
- Program pages lead with curriculum and faculty instead of outcomes and price
- Enrollment funnel leaks between the homepage and the application form
- No content hub, so organic traffic is flat and paid ads carry everything
- Testimonials are vague and lack role, year, or any verifiable outcome
- Mobile schedule and pricing pages are broken or buried three taps deep
The outcome you get
- Enrollment-optimized education site from $2,999, live in 3–4 weeks
- Outcome-first program pages with transparent price and clear application CTA
- Content hub structured for long-term organic traffic and program discovery
- LMS or CRM wired so applications route to the right system automatically
- Mobile-first across every program, calendar, pricing, and apply flow
Why education sites lose applicants before they reach the form
Prospective students do not read education websites. They skim. They arrive with three questions: what will I be able to do after finishing, how long does it take, and how much does it cost. If those answers are buried in the fourth paragraph or hidden inside an accordion, they leave. They do not email to ask. They just go to the next result.
Most education sites are built like catalogs — faculty bios, accreditation badges, campus photos — when applicants need answers to a short checklist, not a tour of credentials. The fix is structural, not cosmetic. Lead every program page with the outcome. State the format and duration up front. Put the price on the page. Then support the decision with testimonials that have names, roles, and years attached.
I have seen this pattern across every education site I have audited. The ones that convert lead with outcomes. The ones that do not lead with everything else.
Enrollment-optimized education site from $2,999, live in 3–4 weeks
Program pages built around the five-block structure
Every program page I build follows the same five blocks, in this order. First, the outcome: what the student can do or achieve after completing the program. Second, the format: how long, how delivered, full-time or part-time, cohort or self-paced. Third, proof: two or three graduate testimonials with full name, job title, company, and year. Fourth, cost and financing options — transparent, on the page, not behind a contact form. Fifth, the application CTA: a short form or a direct next step.
Everything else (full syllabus, instructor profiles, FAQ) lives below that fold or on a supporting page. It supports the decision; it does not compete with it.
This structure transfers from B2B SaaS products to education without adjustment. The buyer logic is identical. A prospective student evaluating a $12,000 bootcamp and a procurement manager evaluating a $12,000 software contract ask the same questions and skim at the same speed. Give them the five blocks and most decisions happen in under two minutes.
3 weeks: From kickoff to investor demo.
Content hubs that compound over time
A content hub is the part of an education site most operators skip and later regret. Here is how it works. Articles targeting high-intent search queries — 'how to become a UX designer without a degree', 'data analytics bootcamp vs degree', 'best online project management courses for career changers' — capture prospective students before they know your program by name. They land on a useful article, read it, and find a contextual link into the program page. That is an enrollment inquiry that cost you nothing in paid media.
The structure: one pillar article per program category, five to ten supporting articles per pillar, internal links from hub articles into program pages with clean CTAs. Done right, the hub drives 30 to 50 percent of enrollment inquiries within 12 to 18 months. Done as a random blog with no strategy, it drives nothing.
I build the hub architecture and the first set of articles. I hand off the content calendar and the brief template so you or your team can keep publishing after launch. The structure does not require a full-time writer — it requires consistency and a clear brief.
Accessibility, mobile, and performance
Over 60 percent of prospective students browse on a phone. If the pricing page renders poorly at 375px, or the application form requires pinch-zooming, you are losing applicants to a technical problem that has nothing to do with your program quality.
Every site I ship meets WCAG 2.1 AA baseline: keyboard navigation, screen reader support, correct contrast ratios, labelled form fields, and focus states that do not disappear. For K-12 and higher education customers with state or federal accessibility requirements, I document compliance in the handoff.
Performance is part of the same audit. Core Web Vitals — Largest Contentful Paint under 2.5 seconds, no layout shift on font load, fast interaction response. A fast, accessible site also ranks better. Google measures these signals directly in organic search ranking.
Pricing and timeline
Starter at $2,999: up to ten pages, up to three program pages, basic CRM wiring. Business at $7,999: full program catalog, content hub infrastructure, Stripe or payment integration, testimonials system. Corporate from $11,999: multi-school or multi-location, LMS integration, custom student portal gateway.
Three to four weeks from kickoff to launch, on every tier. Fourteen-day money-back guarantee. One-year bug warranty. Complete code ownership under Work Made for Hire — once you pay, 100 percent of the code is yours. WCAG 2.1 AA accessibility included on every tier, not an add-on.
Case: what a fast, clear site does for enrollment
At GigEasy I shipped an investor-ready MVP from scratch in 3 weeks — the same timeline I hold for education projects. The marketing site and the product had to work together to convince two very different audiences: Barclays and Bain Capital-backed investors evaluating risk, and gig workers evaluating whether to trust the platform with their income.
The translation to education is direct. Prospective students and investors share one behavior: they give you one short skim, they want outcomes and proof, and they move on if neither is visible in the first scroll. The same discipline that made GigEasy's site land investors makes education program pages close enrollments. Simple stack, clear pitch, fast load, one CTA per page.
The sites that leak enrollments are not bad-looking sites. They are sites that answer the wrong questions first.
When a marketing site is enough and when it is not
A marketing site covers 80 percent of education operators. If the LMS lives on Teachable, Thinkific, Kajabi, Canvas, or Moodle, the site's job is to sell the program and route applicants into the LMS. A deep-link or SSO handoff handles that inside the Business tier. No custom LMS required.
Custom LMS work — real-time progress tracking, shared user databases, white-labeled student portals — is Applications-subscription scope, not a fixed-price website project. Budget $4,999 per month and three to six months for that work. Most operators should launch the marketing site first, prove the enrollment funnel, then move to custom LMS if the business justifies it. The marketing site pays for itself faster and gives you data on which programs actually convert before you invest in custom infrastructure.
Recent proof
A comparable engagement, delivered and documented.
Built and shipped an investor-ready MVP from scratch
Built the entire technological base and delivered MVP in just 3 weeks, enabling a successful rapid launch and investor demo.
Read the case studyKeep reading
Frequently asked questions
The questions prospects ask before they book.
Three to four weeks from kickoff to launch, on every tier. That timeline assumes you have program content, testimonials, and pricing ready at the start. If content is still being written, add one to two weeks. I have shipped an investor-ready MVP in 3 weeks under harder constraints, so the education timeline is achievable when both sides move at the same pace.
Yes. I have wired sites to Teachable, Thinkific, Kajabi, Moodle, Canvas, and LearnDash. The integration is usually a deep-link or SSO handoff: applicants sign up on the marketing site and arrive in the LMS with context. Deeper integrations involving real-time progress data or a shared user database are Applications-scope work, not fixed-price website scope. For most education operators, the handoff is all you need.
Stripe is the default — subscription, one-time, and payment-plan flows are all supported. PayPal, Braintree, and Razorpay also work. Payment forms run on your domain using the provider's embedded elements, keeping PCI scope minimal. If your accounting team needs QuickBooks or Xero integration, I wire those through the provider's connectors. Everything lives inside the Business tier with no extra charge.
Yes. I have migrated content from WordPress, Squarespace, Webflow, and custom CMSs. Content, images, metadata, and URLs transfer with 301 redirects to preserve search rankings. For 200-plus posts, add one extra week. Migration is included in Business and Corporate tiers. Rankings typically hold within the first week when the migration is handled correctly, and often improve because the new site loads faster.
Every site meets WCAG 2.1 AA baseline: keyboard navigation, screen reader support, correct color contrast, labelled form fields, alt text, and focus states. I run automated audits with axe and Lighthouse plus manual screen-reader testing before handoff. For K-12 and higher education customers with state or federal accessibility requirements, I include a compliance document in the handoff notes.
Start with the marketing site. It costs less, ships faster, and gives you real enrollment data before you commit to custom infrastructure. If the LMS needs custom work — branded portals, shared databases, real-time progress — that is Applications-subscription work at $4,999 per month. Most operators discover the marketing site alone converts well enough that a full custom LMS never becomes necessary.
For SSO across a marketing site, LMS, and portal, I wire through Auth0, Clerk, or your institution's identity provider — Okta, Azure AD, or Google Workspace. Full SSO implementation touches the LMS and the portal, not just the marketing site, so it falls into Applications-scope work. For marketing-site-only needs, a simple OAuth handoff to the LMS ships inside the base tier and is sufficient for most edtech operators.