A storefront that stops losing mobile conversions to slow pages
Fast, branded e-commerce site — headless Next.js or custom Shopify — built for Core Web Vitals and ad ROI. Four to six weeks, from $2,000.
Who this is for
DTC founder doing $500k to $10M a year on Shopify or WooCommerce, ready for a faster and more branded storefront.
The pain today
- Shopify theme looks like every other DTC brand
- Site is slow on mobile and Core Web Vitals are tanking ad performance
- Checkout has friction — cart abandonment climbing
- Category pages bury products under the fold
- Adding custom features means wrestling plugins that break on updates
The outcome you get
- Fast, branded storefront shipped in four to six weeks from $2,000
- Mobile Core Web Vitals in the green across category and product pages
- Checkout friction audit with three to five fixes inside the first sprint
- Clean category taxonomy with real on-site search
- Klaviyo, Meta, and GA4 wired correctly end-to-end
Why DTC brands outgrow stock themes
Stock Shopify themes are designed for the average store. Your brand is not average once you hit $500k a year. The theme limits start showing: product detail pages that cannot express your voice, category grids that feel generic, upsell flows locked into third-party app aesthetics. At the same time, ad costs keep rising and every half-second of load time costs conversion. The fix is a storefront built for your brand and your performance baseline — headless, custom theme, or a clean Shopify rebuild depending on your roadmap. I pick based on your team, not on what is trendy.
Headless, theme, or custom — when each wins
Custom Shopify theme wins when you plan to stay on Shopify and your team already knows Liquid. Fastest path to a branded storefront. Headless (Next.js + Shopify Storefront API) wins when you need a content-heavy site, international storefronts, or best-in-class performance. Expect a slightly longer timeline but years of speed headroom. Full custom (Medusa, Commerce.js, or Laravel) wins only when Shopify limits block a specific B2B, subscription, or complex-catalog workflow. Most brands under $10M a year should stay on Shopify with a custom theme or headless layer. Going full custom for marketing reasons alone is expensive in year two.
Core Web Vitals and ad ROI
Meta and Google rank ad quality partly on landing-page speed. A one-second improvement in Largest Contentful Paint can lift conversion 7 percent and reduce CPM 15 percent on paid social. I run every storefront through PageSpeed Insights, WebPageTest, and real-device testing before launch. Typical wins on a theme rebuild: LCP under 2.5 seconds, INP under 200 milliseconds, zero layout shift. Those numbers are table-stakes in 2026, not a nice-to-have. If your current site misses on any one, you are paying a tax on every ad click you run.
My e-commerce site process and pricing
Week one is an audit: current performance, funnel, category taxonomy, mobile UX. Output: a rebuild plan and wireframes. Weeks two to four are design, build, and integration (Klaviyo, reviews, subscriptions). Week five is QA, migration, and launch. Starter $2,000 for a focused theme rebuild. Business $5,000 for a full redesign with custom product templates, integrations, and content sections. Corporate $10,000+ for headless Next.js storefronts and international setups. Every tier includes a 14-day money-back guarantee and a 1-year bug warranty. SEO migration included in every tier so rankings hold.
Case: LAK Embalagens — B2B catalog with lead-gen funnel
LAK Embalagens is a Brazilian B2B packaging manufacturer. I rebuilt the corporate site and got a 45 percent bounce rate reduction, 3x Search Console impressions, and top three Google rankings on their priority terms. The approach was a catalog-first layout with clean product taxonomy, fast load times, and a quote funnel pulling B2B leads into their sales pipeline. Same playbook applies to DTC storefronts: taxonomy that matches how buyers search, load times that hold attention, and a checkout flow that respects how people actually shop on mobile. The tech is React, Next.js, TypeScript, and Tailwind — the same stack I use for most stores today.
What I do not touch
Payment gateways I have not shipped with in production (I stick to Stripe, PayPal, and the major Shopify Payments defaults). Plugins that touch checkout UX — plugin-driven checkout flows break on every Shopify update and burn weeks of your engineering budget. Stores running on wildly custom legacy PHP where the rebuild scope is closer to an Applications subscription than a fixed-price project. If your project falls in any of those, I will tell you in the first call and point you somewhere honest. No taking projects I cannot ship cleanly.
Recent proof
A comparable engagement, delivered and documented.
Turned a B2B manufacturer into a digital showroom
Designed and developed a high-performance institutional website to showcase packaging solutions and generate qualified leads.
Frequently asked questions
The questions prospects ask before they book.
- How do you handle migration without losing SEO?
- I map every existing URL before we start. Redirects are written in the project plan, not discovered after launch. I preserve meta titles, descriptions, H1s, product schema, and image alt text. Search Console audit runs before and after. Rankings typically hold within a week and usually lift because the new site is faster. If rankings drop beyond normal fluctuation, I fix it at no extra cost under the 1-year bug warranty.
- Do you integrate Klaviyo, reviews, and loyalty tools?
- Yes. Klaviyo, Okendo, Yotpo, Stamped, LoyaltyLion, Smile — I have wired all of them into Shopify and headless storefronts. Integrations are included in the Business tier and up. For the Starter tier I wire in up to three apps; extra integrations are priced per app. I do not install apps you do not need — every extra app is weight on the page, and that costs conversion. We pick the minimum that does the job.
- Can you work with my existing Shopify app stack?
- Yes, if the apps are well-maintained and do not hijack checkout or the storefront theme. I audit the existing stack in week one and flag any apps that are dragging performance, duplicating features, or breaking on theme updates. You decide what stays. I have shipped Shopify builds running Rebuy, Okendo, Klaviyo, Judge.me, Recharge, Bold, and a dozen others. The test is simple: does the app earn its weight on the page?
- What about inventory sync and ERP integrations?
- Shopify handles inventory natively. If you run on NetSuite, Cin7, or another ERP, I wire the sync through their official connector or through a middleware (Celigo, Pipe17). ERP integrations are usually Applications-subscription scope, not a fixed-price website project. On a website rebuild we get the storefront inventory display correct; the deeper sync work is scoped separately if needed. I did complex integration work at bolttech with 40+ payment providers, so I know what the real effort looks like.
- Can you improve checkout conversion?
- Checkout itself on Shopify is controlled by Shopify — I can optimise the steps leading into it (cart page, shipping messaging, trust signals) and I can customise checkout for Shopify Plus clients. On headless or custom stores, I own the whole flow. Typical wins: clear shipping thresholds above the fold, urgency that does not lie, guest checkout by default, saved payment methods, Apple Pay and Google Pay where available. Every $1 spent on ad traffic is wasted if checkout leaks — it is worth the attention.
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