A construction site that wins quote requests instead of losing them to Angi
Project-gallery-forward construction or trades site with a quote funnel wired to your CRM, local SEO that outranks lead platforms, and mobile UX for buyers checking you out on the job site. From $2,000.
Who this is for
Owner of a $1M to $30M construction, trades, or home-services business where Google Business Profile and Angi are doing most of the work and the site is an afterthought.
The pain today
- Template site with no real project photography
- No quote funnel — inquiries go to a contact form that nobody checks
- Google Business Profile and Angi are doing 90 percent of the lead work
- Mobile UX is broken for homeowners reviewing contractors between quotes
- Service-area SEO is weak and neighbouring counties win the rankings
The outcome you get
- Project-gallery-forward construction site from $2,000 in three to four weeks
- Quote funnel wired to your CRM with full project context
- Service-area SEO that wins on 'contractor in [city]' searches
- Real project gallery with before/after and process photography
- Mobile-first design optimised for how homeowners actually shop
Why construction sites lose to Google Business Profile
Most contractor sites are a brochure from 2017 with stock photos, vague service descriptions, and a broken contact form. Homeowners land on them, see nothing concrete, and go back to Google Business Profile or Angi. Google Business Profile then captures the lead and either directly sends the contact or, on Angi, extracts a referral fee. The fix is not fancy branding. It is a project-gallery-first site with real photography, clear service areas, a working quote funnel, and local SEO that outranks lead platforms. Done right, the site becomes your highest-converting pipeline source.
Project galleries that close deals
Real project photos (not stock), organised by service type and location, with short case stories for featured projects. Each gallery item should show process — before photos, during, after — not just glossy finished shots. Homeowners comparing contractors want to see how you work, not just what the finished product looks like. Caption every photo with project location (city/neighbourhood), scope, and timeline. Structured this way, the gallery doubles as local SEO content — each project page ranks for its neighbourhood and service combination.
Quote funnel and CRM routing
Multi-step quote funnels (service type → project details → contact info) convert better than single long forms. Each quote request routes to your CRM (JobTread, Buildertrend, CoConstruct, or HubSpot/Pipedrive) with full project context — service, address, timeline, budget range, uploaded photos. Auto-assignment rules route to the right project manager or estimator. Response-time SLAs are the difference between winning and losing the bid — most contractors who respond within an hour win against competitors who respond in a day. I build the technical path; you decide the SLA.
Pricing and timeline
Starter $2,000 — up to ten pages, three to five service pages, project gallery, quote form. Business $5,000 — full service catalog, multi-location service areas, CRM integration, blog infrastructure. Corporate $10,000+ — multi-office, multi-service (general contracting + speciality trades), project management portal gateway. Three to four weeks start to launch. 14-day money-back guarantee. 1-year bug warranty. 100 percent code ownership under Work Made for Hire. Project photography migration from Google Drive or Dropbox included.
Case: LAK Embalagens — B2B catalog and digital-showroom playbook
LAK Embalagens is a B2B packaging manufacturer, not a construction business, but the digital-showroom pattern applies. I rebuilt their site with a catalog-first information architecture: clear categories, fast filtering, deep product pages with specs and photography. Bounce dropped 45 percent, impressions 3x'd, rankings landed top three. Contractors run the same playbook — services instead of products, project galleries instead of spec sheets, quote requests instead of purchase orders. The structural discipline transfers — clean categories, real content depth, clear next step.
When you need a full job-management portal
A marketing site with a project gallery and quote funnel is enough for most contractors up to $20M in revenue. A customer-facing job portal (project progress, photos, invoices, change orders, approvals) is Applications-subscription scope — multi-month work at $3,499+/month. For contractors using JobTread, Buildertrend, or CoConstruct, those tools already offer customer portals. Use them. Build custom only when the standard platforms miss a specific workflow. Launch the marketing site first, capture the pipeline, then invest in the portal if customer expectation justifies it.
Recent proof
A comparable engagement, delivered and documented.
Turned a B2B manufacturer into a digital showroom
Designed and developed a high-performance institutional website to showcase packaging solutions and generate qualified leads.
Frequently asked questions
The questions prospects ask before they book.
- Can you integrate with JobTread or Buildertrend?
- Yes. Quote form submissions route to JobTread, Buildertrend, CoConstruct, or a HubSpot/Pipedrive CRM via API or webhook. Project details, photos, and contact info land in the system of record with full context. For contractors without a dedicated CMT (construction management tool), a simple CRM (HubSpot free, Pipedrive starter) is enough for most under $10M. Integration is included in the Business tier; Starter tier uses email routing with basic attribution.
- How do you handle project photography performance?
- Project galleries can destroy performance if the photography is not optimised. Every photo runs through a CDN with automatic resizing, WebP or AVIF conversion, lazy loading, and priority hinting for above-the-fold shots. Gallery pages load in under 2 seconds on mobile with 40+ photos. For contractors without professional photography, I can recommend cost-effective options (hiring a local real estate photographer for project shoots works well) but production is your responsibility.
- How do we handle service-area SEO?
- Each service area gets a dedicated page with unique content — project examples in that area, local considerations (permits, climate, typical property types), and structured schema markup (LocalBusiness, Service). The site ranks for 'contractor [city],' 'kitchen remodel [neighbourhood],' and similar queries. For multi-city contractors, we build a scalable city-page system where adding a new service area is a CMS entry with a content template, not a developer task.
- Can we collect reviews and testimonials?
- Yes. Google Reviews and Angi reviews embed through their official widgets. For contractors collecting reviews through a reputation-management platform (BirdEye, NiceJob, Podium), the site pulls aggregated reviews from there. Testimonials with before-and-after photos (with signed consent) sit in the CMS and rotate on service pages. Review strategy and response workflow lives with your operations team; I build the display infrastructure.
- Is the site mobile-first?
- Yes. Homeowners compare contractors on their phones — often in the car between site visits. Every layout, quote form, photo gallery, and service page is designed mobile first. Tap targets are sized correctly. Forms are short and split across screens. Project galleries are swipeable. Phone calls and quote requests are one tap from any page. Real-device testing across low-end Android and iPhone before launch. Desktop matters, but mobile is the buyer surface.
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