A site that pulls weight without draining three months of revenue
Starter from $2,000 or Business from $5,000. Fixed price, 14-day money-back, 1-year bug warranty. No middlemen.
Who this is for
Bootstrapped founder paying out of revenue, allergic to agency retainer padding.
The pain today
- Agencies quote $20,000 for a site that should cost $5,000.
- I pay for every line of code out of the same bucket that pays my team.
- The current site is costing me conversions every month and I cannot tell by how much.
- A 3-month project blocks cash I need for sales and ops.
The outcome you get
- A fixed price I can plan around, no hourly creep.
- 2-4 week delivery, not 3-6 months.
- Full ownership (Work Made for Hire) so I am not locked to a vendor.
- Direct contact with me, no account manager between us.
Bootstrap website math
Bootstrap website math is straightforward: customer acquisition cost divided by average order value times conversion rate. A site that doubles conversion on the same traffic doubles the business. Most bootstrapped sites I rebuild leave 30-50 percent of conversion on the table because the hero is weak, the proof is thin, or the form is broken. The Starter at $2,000 covers a clean one-page rebuild that usually pays back inside 3-6 months of saved ad spend or captured leads. Business at $5,000 covers a 4-6 page site that pays back faster because the sales flow is longer.
What actually moves conversion
Bootstrapped founders do not need complicated funnels. They need the basics done right. Hero that passes the 5-second test (who is this for, what does it do, why does it matter). Proof above the fold: a real logo, a quote, a specific number. Single CTA repeated consistently. Pricing or 'how to buy' page that actually sells. A fast site. These five moves usually lift conversion 1.5-2x without touching paid ads. That is the work I do on every Starter and Business tier site.
SEO groundwork so you do not pay again in 12 months
Bootstrapped founders hate paying for the same work twice. SEO groundwork is where most cheap sites fail: bad heading structure, thin copy, no schema, slow pages. These cost 12-24 months of ranking lift. My Starter and Business sites ship with proper H1/H2 hierarchy, schema markup, fast Core Web Vitals, and a copy system the founder can extend. Rankings compound for years on top of this foundation. The site pays dividends long after the invoice is paid.
Timeline and cash flow
Starter: $2,000 fixed, 50 percent on start, 50 percent on launch, 2-3 weeks. Business: $5,000 fixed, same split, 3-5 weeks. Bootstrapped founders like the predictability because it fits a monthly cash flow cycle. No retainer, no ongoing subscription, no surprise invoices. The 1-year bug warranty means post-launch fixes are included. If the site breaks in month 11, I fix it at no extra charge.
Recent proof
A comparable engagement, delivered and documented.
Turned a B2B manufacturer into a digital showroom
Designed and developed a high-performance institutional website to showcase packaging solutions and generate qualified leads.
Frequently asked questions
The questions prospects ask before they book.
- Do I need to pay upfront?
- 50 percent on kickoff, 50 percent on launch. The 14-day money-back covers the first two weeks.
- What if my budget tops out at the Starter tier?
- Starter at $2,000 is a real tier. I ship a credible one-page site with waitlist or lead capture, analytics, and SEO groundwork. Good enough to grow into Business later.
- Can I update the site myself after launch?
- Yes. I train you in one session on the content model. If you want a CMS for a content team, that is included at the Business tier.
- Do you take equity or revenue share in lieu of cash?
- No. Cash only. Keeps the relationship clean.
- What happens when I need redesign in 3 years?
- Call me or anyone else. The code and designs are yours under Work Made for Hire. No lock-in, no ongoing fees.
Ready to start?
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