Inbound-optimised B2B professional services site with clear practice pages, real case studies, and a quote funnel that pre-qualifies buyers. Live in three to four weeks from $2,999.
- Design
- Build
- Launch
fixed-price project
Who this is for
Partner or marketing head at a 5 to 50-person professional services firm — consulting, recruiting, accounting, legal ops — where the site reads like a brochure, rankings are flat, and the only pipeline is referrals.
The pain today
- Service pages are vague: no named outcome, no buyer, no process
- Case studies are gated PDFs — invisible to search and unconvincing to prospects
- No inbound pipeline at all; every lead comes from someone's network
- Pricing and engagement structure are hidden, so unqualified calls waste time
- Content is inconsistent and neither supports SEO nor shortens sales cycles
The outcome you get
- B2B services site from $2,999 live in three to four weeks
- Service pages structured to pre-qualify leads — outcome, process, engagement range
- Case studies with real numbers, visible to search and built to close
- Quote funnel with clean CRM routing — qualified lead, not a blank form
- Blog and resources infrastructure your team can actually maintain
Why B2B services sites do not generate leads
Most B2B services websites fail on the same three axes. Service pages are vague — 'strategic consulting' without a named outcome or a named buyer. Case studies are gated PDFs with no content visible to search engines or readers who haven't already decided. Pricing and engagement structure are hidden, so every inbound call arrives unqualified. Fix all three and inbound pipeline typically grows 2 to 5x within nine months. That's not a prediction — it's what happens when a site stops being a brochure and starts doing qualification work before the phone rings.
For professional services specifically, up to 70% of a buyer's research is done before they ever reach out. That means your site is your first salesperson. If it can't answer 'what do you do, who is it for, and what does it cost' in under 30 seconds, the buyer leaves and calls a firm that can.
B2B services site from $2,999 live in three to four weeks
Service-page structure that pre-qualifies
A B2B services site needs three blocks per service page. Outcome first: what a customer has after working with the firm, in plain terms. Process second: how you deliver, in numbered steps with realistic timelines. Engagement structure third: a pricing range, the deliverables, and what's included.
Firms that publish engagement ranges — 'projects start at $30,000 for a six-week scope' — lose low-budget leads and win high-budget ones. Firms that hide pricing waste hours on calls that were never going to close. I do it on my own site: $2,999 for a starter website, $4,999 per month for a web application. It filters the pipeline before I invest a minute of my time. The same logic applies to a consulting or recruiting firm. Transparent positioning is not a risk. It's a filter that works in your favor.
+35%: Leads generated.
Case-study depth that closes deals
A case study is a sales tool. Five elements make one work. Customer context: industry, size, the specific situation (not 'a leading B2B company'). Problem: what was broken, in plain terms with real consequences. Approach: what you did and the tradeoffs you made. Outcome: specific numbers where available — revenue impact, time saved, conversion lift. The sales bridge: how this situation applies to a similar buyer reading today.
Case studies built this way convert readers to inquiries at a meaningful rate. Anonymous logo walls with no content convert at nearly zero. They're also invisible to search because there's nothing to rank. I build full-depth case studies — with real numbers and a visible structure — on every services-firm site. Every case study also gets its own URL and proper schema markup so it can surface in organic results independently.
The buyer journey your site needs to support
B2B buyers move through three stages before they call anyone. Early-stage: they're researching the problem, not the solution. Your site needs educational content that names their situation and frames the cost of not acting. Mid-stage: they're comparing options. This is where your case studies, service-page depth, and visible pricing do the work. Late-stage: they're nearly decided. At this point, the job is to remove friction — a clear engagement structure, a quick quote funnel, and proof that you've done this before.
Most professional services sites serve only the late-stage buyer. That's fine if 100% of your pipeline is referral. The moment you want organic and paid channels to work, you need content at all three stages. I build the infrastructure — pillar pages, blog CMS, internal linking — so your team can maintain it without depending on a developer every time you want to publish.
Pricing and timeline
Starter at $2,999 covers up to ten pages, three to five service sections, three case studies, and basic CRM wiring. Business at $7,999 adds a full service catalog, a case-study CMS, blog infrastructure, team pages, and a meeting booker. Corporate at $11,999 and up covers multi-practice, multi-office builds with deep CRM integration, a resources library, and partner portal.
Three to four weeks from kickoff to launch. Fourteen-day money-back guarantee. One-year bug warranty on every tier. One hundred percent code ownership under Work Made for Hire — your code, your CMS, no vendor lock-in. The CMS is set up so a partner or marketing manager can publish a new case study or article without opening a ticket.
Case: Norte Web Digital — when the site becomes the sales team
Norte Web Digital is a digital marketing agency in Brazil that came to me with a site that looked presentable but converted poorly. I rebuilt it with the same structure I use for professional services firms: clear service sections with outcomes, customer proof with real numbers, and a contact flow built to pre-qualify. The result: leads generated jumped 35%, revenue moved 15%, and the sales cycle shortened. No paid traffic increase. Just a site that did qualification work the previous one couldn't.
The same pattern shows up in almost every professional services rebuild I've done. When the site answers the questions a buyer is actually asking — what do you do, for whom, with what outcome, and at what cost — it converts. When it doesn't, referrals carry everything and the site is just a business card with a domain.
CRM, CMS, and stack choices
HubSpot CMS makes sense when your firm already runs HubSpot CRM and Marketing Hub, your marketing team is comfortable in the interface, and tight CRM-to-site integration — smart content, progressive profiling, CRM-triggered personalisation — justifies the $300 to $1,500 monthly license. For firms not already in HubSpot, the licensing cost rarely justifies the benefit.
My default for professional services sites is Next.js with Sanity or Payload as the CMS, HubSpot or Pipedrive connected via API. Same personalisation and routing capability at a fraction of the monthly cost. Salesforce and Pipedrive both integrate cleanly. Multi-step quote funnels pass context — service type, budget range, timeline — so sales gets a qualified lead, not a blank form submission. Round-robin routing between partners is supported at the Business tier.
Recent proof
A comparable engagement, delivered and documented.
Turned a digital agency's website into its best sales tool
Built a conversion-first website for a digital marketing agency. Brand-aligned, loaded with nine live demo sites, and structured to answer every buyer objection before the first call.
Read the case studyFrequently asked questions
The questions prospects ask before they book.
Three things that most firms omit. First, a named outcome: what a customer has after working with you, in plain terms. Second, a process overview: how you deliver, in numbered steps with realistic timelines. Third, an engagement structure: a pricing range, deliverables, and what is included. Pages built this way qualify buyers before they reach out. Vague service descriptions produce vague inquiries. Specific pages produce specific, pre-qualified ones.
It costs you the deals you don't want — the ones where the prospect's budget is a fifth of your minimum. Buyers who fit your engagement range come in warmer and closer to scope. I publish $2,999 for a starter website and $4,999 per month for a web application, and it filters the pipeline before calls happen. Anonymous ranges like 'starting at $30,000' qualify without revealing everything, if full transparency feels like a stretch. Either way, hiding pricing entirely is a tax on your sales team's time.
Three to four weeks from kickoff to launch on my end. That assumes content is ready — service descriptions, case study inputs, team bios. If content needs to be gathered or drafted, add one to two weeks. Most agency builds quote three to four months for similar scope. The difference is that I work with a fixed scope defined upfront, no revision loops between account managers and developers, and no project management overhead on your side.
Five elements. Customer context with real specifics, not a vague descriptor. The problem in plain terms with concrete consequences. What you did, including the tradeoffs. A specific outcome — a number, a time metric, a revenue figure. And a sales bridge explaining how this situation applies to a similar buyer. Case studies with this structure give late-stage buyers the proof they need to move. Gated PDFs and logo walls give them nothing to act on.
Yes. I have migrated content from WordPress, HubSpot CMS, Squarespace, Webflow, Medium, and custom systems. Case studies, blog posts, images, metadata, and URLs transfer with 301 redirects that preserve SEO. Migration is included in the Business and Corporate tiers. The Starter tier covers up to 20 pieces of content; additional items are priced per piece. Rankings typically hold within a week and often improve because the rebuilt site is faster and better structured.
Yes. Forms route to the CRM via API or native integration. HubSpot gives the deepest integration — smart content, progressive profiling, CRM-triggered personalisation. Salesforce connects through Web-to-Lead or API. Pipedrive integrates via API. Multi-step quote funnels pass context like service type, budget range, and timeline, so sales gets a qualified lead rather than a blank submission. Round-robin routing between partners is supported. Full CRM integration is included in the Business tier.
Consistency matters more than volume. One substantive article per quarter — written by a subject-matter expert and edited for clarity — compounds over 12 to 18 months. I build the infrastructure: CMS, SEO schema, internal linking, pillar-and-cluster architecture. Your team publishes without opening a ticket. Weekly thin posts that answer nothing rarely rank and burn whoever is writing them. Quarterly depth pieces that genuinely answer a buyer's question build authority steadily.