An agency site that stops looking like every other agency site
Distinctive creative studio or marketing agency site with case studies that close, service pages that pre-qualify, and an RFP funnel that works. From $2,000.
Who this is for
Founder or ops lead at a 2 to 20-person creative or marketing agency whose RFP pipeline has dried up and whose site looks like everyone else's.
The pain today
- Site looks like every other agency site in the category
- Case studies are gated PDFs, not readable pages
- Service pages are vague and do not pre-qualify leads
- RFP pipeline has dried up over the last 12 months
- Blog is a graveyard and not helping SEO
The outcome you get
- Distinctive agency site in three to four weeks from $2,000
- Case studies structured to close deals (problem, approach, outcome)
- Service pages that pre-qualify leads before the first call
- Blog infrastructure your team can actually maintain
- Analytics wired so you know which case studies convert
Why most agency sites look identical
Every agency site circa 2024 runs the same playbook. Hero with a vague brand statement. A services grid. A portfolio of gated logo-wall case studies. A team page with stock-adjacent photos. Contact form. It all blurs. Prospects cannot tell you apart from three other agencies they are evaluating. The fix is not a flashy homepage. It is opinionated service pages, case studies with real numbers, and a point of view on the work you do. The best agency sites are more like publications than portfolios — they teach, they opinionate, they leave a mark.
Case study structure that closes deals
Three blocks, in order. Problem — the client's real situation, named specifically (not 'a leading B2B brand'). Approach — what you did and why, with the tradeoffs you made. Outcome — specific numbers ideally audited or at least cited (revenue impact, conversion lift, time saved). Every case study ends with a 'how this applies to your situation' block and a CTA. Case studies built this way convert at 5 to 10 percent of readers into inbound inquiries. Logo walls without context convert at 0. I have shipped this structure for agencies and service businesses; the pattern works.
Service pages that pre-qualify leads
Three blocks per service page. Outcome — what the client has after working with you. Process — how you deliver, in plain steps with realistic timelines. Pricing range — even 'engagements start at $15,000' qualifies out tire kickers and signals confidence. The leads that do come through the contact form are warmer, more serious, and closer to the right budget. Agencies afraid to publish pricing are leaving qualified leads stuck with competitors who did publish it. I do it on my own site — $2,000 for websites, $3,499/mo for applications — and the QuoteFunnel runs directly off transparent pricing.
Pricing and timeline
Starter $2,000 — up to ten pages, three to five case studies, service pages, contact. Business $5,000 — full case-study system, blog infrastructure, services catalog, CRM wiring. Corporate $10,000+ — multi-office, multi-language, talent/careers portal, deep analytics. Three to four weeks start to launch. 14-day money-back guarantee. 1-year bug warranty. 100 percent code ownership under Work Made for Hire. CMS set up so your team can keep shipping case studies without a developer. The goal is a site that stays relevant for three years, not one that gets redone every 18 months.
Case: adriano-junior.com and LAK Embalagens
My own site is the reference — service pages with transparent pricing, case studies with real numbers, a direct QuoteFunnel. The pattern works for single-operator practices and for agencies up to 50 people. LAK Embalagens is a B2B manufacturer, but the structural lesson transfers cleanly to a service business: a catalog of offerings (products for LAK, services for an agency) with clear taxonomy, fast pages, and a quote funnel. Bounce dropped 45 percent, impressions 3x'd, rankings landed top three. Same playbook for an agency site — just swap 'products' for 'services' and 'quote' for 'inquiry.'
When a Webflow template is enough
If you are a solo freelancer or a two-person studio just starting out, a $100 Webflow template plus a few hours of customisation is the right call. Save the $2,000 for client acquisition or software. My target client is an agency where the site is a real pipeline asset — usually 5 to 50 people with revenue between $500k and $20M. If you are smaller, I will say so up front. If you are bigger and need a campaign platform, a specialist brand agency might be a better fit than a senior engineer-MBA. Honest answer in the first call.
Recent proof
A comparable engagement, delivered and documented.
Turned a B2B manufacturer into a digital showroom
Designed and developed a high-performance institutional website to showcase packaging solutions and generate qualified leads.
Frequently asked questions
The questions prospects ask before they book.
- Will the site match our brand guidelines?
- Yes. I work from whatever brand system you already have — logos, colour, typography, voice. If you do not have one, I start from scratch with a lightweight identity setup (fonts, colour system, type scale, component tokens) that can be extended later. I am not a brand agency; I am an engineer who can translate a brand into a functional site. If your brand needs heavy creative direction, hire a brand shop first, then bring me in for the build.
- Can you migrate our existing portfolio and blog?
- Yes. I have migrated portfolios from WordPress, Squarespace, Webflow, Cargo, Semplice, Notion, and custom CMSs. Case studies, blog posts, images, metadata, and URLs come over with 301 redirects preserving SEO. Migration is included in Business and Corporate tiers. Starter tier includes migration of up to 10 items; more is priced per additional item. Rankings typically hold within a week and often improve because the new site is faster.
- Do you build a hiring or careers page?
- Yes. Included in Business and Corporate tiers. Careers pages integrated with Greenhouse, Lever, Ashby, Workable, or a custom job board. Open roles load dynamically, application forms route to your ATS, and application data stays in your system of record. Starter tier can have a static careers page with open roles listed manually; dynamic integration is priced as an add-on. For agencies recruiting actively, the careers page is worth the investment.
- How do you handle SEO for agency category terms?
- Agency SEO is tough because the category is saturated. My approach: avoid competing for head terms (like 'creative agency') and own specific long-tail terms where your work and case studies give you real authority — 'fintech branding agency,' 'Webflow development studio,' 'product marketing agency for B2B SaaS.' Pair those with content hub articles targeting buyer-journey queries ('how to hire a [service] agency'). This compounds slowly but steadily and shows up in your inbound pipeline over 6 to 12 months.
- Can the site support a content marketing strategy?
- Yes. The Business tier includes a blog with a proper editorial CMS, tags, categories, authors, and SEO schema. I set up the structure and ship the first few articles with your voice and positioning. Your team owns content creation going forward. I do not write long-form content for clients — that should come from your subject-matter experts. What I do is make sure the infrastructure does not slow your team down when they are ready to publish.
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