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Agency website design

Anagencysitethatstopslookinglikeeveryotheragencysite

A distinctive creative or marketing agency site with case studies that close, service pages that pre-qualify, and a structured inquiry funnel that does the first qualifying call for you. From $2,999.

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Industry focusAgencies$2,999 fixed
  1. Design
  2. Build
  3. Launch

fixed-price project

Who this is for

Founder or ops lead at a 3 to 25-person creative, marketing, or digital agency whose RFP pipeline has thinned out and whose site reads like every other agency in the category — same hero statement, same logo wall, same vague services grid.

The pain today

  • Site looks identical to three other agencies prospects are evaluating
  • Case studies are gated PDFs or logo walls with zero context
  • Service pages are vague and do not pre-qualify budget or fit
  • Inbound RFP pipeline has dried up over the last 12 months
  • No blog infrastructure — content never compounds into SEO

The outcome you get

  • Distinctive agency site live in three to four weeks from $2,999
  • Case studies structured to close deals: problem, approach, measurable outcome
  • Service pages that pre-qualify leads before the first call
  • Blog and editorial infrastructure your team can actually maintain
  • Analytics wired so you know which pages and case studies drive inquiries

Why agency sites all look the same

I have looked at hundreds of agency websites while building my own. The pattern is almost universal. Vague brand statement in the hero. A services grid with three-word labels. A logo wall or a PDF-gated portfolio. A team page. A contact form. Rinse, repeat.

Prospects cannot tell you apart from the next three agencies they are evaluating. The problem is not design taste. The problem is structure. Most agency sites are built to impress other designers, not to convert buyers. Impressive and converting are different jobs.

The fix starts with opinionated service pages that name who you work with, what you deliver, and at what price range. Then case studies with real numbers. Then a point of view on the work that reads like a publication, not a brochure. That combination is what moves a prospect from 'browsing three agencies' to 'this is the one.'

Distinctive agency site live in three to four weeks from $2,999

Case study structure that closes RFPs

Three blocks in order. Problem: the customer's real situation, named specifically — not 'a leading B2B brand' but something identifiable like 'a 12-person fintech branding studio with a stalled RFP pipeline.' Approach: what you did and why, including the tradeoffs you made and the alternatives you rejected. Outcome: specific numbers, cited, ideally with a before-and-after.

Every case study I build ends with a 'what this means for your situation' block. That is the block that turns a reader into an inquiry. It closes the gap between 'this was interesting' and 'I want this for my business.'

I built this structure for Norte Web Digital, a digital marketing agency in Brazil. The new site generated +35% leads compared to the previous version. The case studies were the biggest lever. Logo walls with no context convert at approximately zero. Structured case studies with a clear outcome and a 'how this applies to you' close convert at a meaningfully higher rate.

+35%: Leads generated.
Norte Web Digital

Service pages that pre-qualify leads

A service page that only describes what you do is half a page. The other half is: who this is for, what the outcome looks like, how you deliver it, and what it costs.

Three blocks per service page. Outcome block: what the customer has after the engagement, in concrete terms. Process block: how you deliver, in plain steps with realistic timelines. Pricing block: even 'engagements start at $20,000' qualifies out tire-kickers and signals confidence. The leads that come through after reading that page are warmer, more serious, and closer to the right budget.

I do this on my own site. Websites from $2,999. Applications $4,999/mo. The QuoteFunnel runs directly off that transparent pricing. Agencies afraid to publish a starting number are leaving qualified leads stuck with competitors who did publish it. Publishing pricing is not a race to the bottom. It is a filter.

SEO that compounds for agency category terms

Agency SEO is hard. The generic terms ('creative agency', 'marketing agency') are dominated by aggregators and review sites. Competing head-on is not the right call.

My approach is to own specific long-tail terms where your actual work gives you genuine authority. 'Fintech branding agency.' 'Webflow development studio for B2B SaaS.' 'Product marketing agency for climate tech.' Pair those with a content hub of articles targeting buyer-journey queries, things like 'how to hire a B2B branding agency' or 'what a Webflow development project actually costs.'

This compounds. It is slow for the first three to four months, then it accelerates as articles build authority and case study pages rank for specific customer-type queries. The blog infrastructure I build is CMS-driven so your team can keep publishing without needing a developer. That matters because the compounding stops the moment content stops.

The RFP funnel and CRM wiring

Most agency contact forms are a black hole. A prospect fills out a name and a vague project description, and then waits for a human to follow up. The better pattern is a structured inquiry funnel that asks the right qualifying questions upfront: service type, estimated budget range, timeline, and how they found you.

That data goes straight to your CRM. HubSpot, Attio, Notion — wherever your pipeline lives. The lead arrives pre-qualified, tagged by service and budget, and with a source attribution. Your first call skips the qualifying stage and starts at 'here is how I would approach this.'

I build this on every Business and Corporate tier site. The QuoteFunnel on my own site works exactly this way. One customer in a similar setup used this structure to cut their sales cycle by removing an entire discovery call from the process.

Pricing and timeline

Starter at $2,999 covers up to ten pages, three to five case studies structured to convert, service pages, and a working contact form. Business at $7,999 adds a full case study system, blog with editorial CMS, services catalog, and CRM wiring. Corporate at $11,999 and up covers multi-office, multi-language, careers portal, deep analytics, and campaign infrastructure.

Three to four weeks from kickoff to launch. 14-day money-back guarantee on every tier. 1-year bug warranty included. 100 percent code ownership under Work Made for Hire. CMS is set up so your team ships new case studies and articles without touching a developer.

The goal is a site that stays relevant for three years and actively generates inbound leads — not one that gets redone every 18 months because it stopped doing its job.

When a template is the right answer

If you are a solo freelancer or a two-person studio just starting out, a $100 Webflow template plus a few hours of customization is the right call. Put the $2,999 toward customer acquisition or tooling instead.

My target for this service is an agency where the website is a real revenue asset — typically 5 to 50 people, $500k to $20M in revenue, with an active pipeline that the site is supposed to be feeding. If you are smaller, I will say so in the first conversation. If you are significantly larger and need a full campaign platform with multiple brand systems and enterprise integrations, a dedicated brand agency might be a better fit. I would rather say that than take a project I am not the right fit for.

Recent proof

A comparable engagement, delivered and documented.

+0%Leads generated
Website Design · Lead Generation

Turned a digital agency's website into its best sales tool

Built a conversion-first website for a digital marketing agency. Brand-aligned, loaded with nine live demo sites, and structured to answer every buyer objection before the first call.

Read the case study

Keep reading

Websites: full service details and pricing

Frequently asked questions

The questions prospects ask before they book.

My agency website tiers start at $2,999 for a Starter site (up to ten pages, three to five case studies, service pages, contact). Business is $7,999 and includes a full case study system, blog CMS, and CRM wiring. Corporate starts at $11,999 for multi-office, multi-language, or campaign platform builds. All tiers include a 14-day money-back guarantee and 1-year bug warranty.

That is the specific job. I work from your existing brand system — logo, typography, color, voice — and build a structure that reads as distinctly yours, not generic agency template. If you do not have a brand system yet, I set up a lightweight one: fonts, color palette, type scale, and component tokens. The differentiation comes from structure as much as aesthetics: opinionated service pages, case studies with real numbers, and a point of view that only your agency can write.

Yes. I have migrated portfolios from WordPress, Squarespace, Webflow, Cargo, Semplice, Notion, and custom CMSs. Case studies, blog posts, images, metadata, and URLs come over with 301 redirects preserving SEO equity. Migration is included in Business and Corporate tiers. Starter includes up to 10 items; more is priced per additional item. Rankings typically hold within a week and often improve because the new site is faster and better structured.

Generic agency terms are dominated by aggregators and directories — competing head-on is the wrong strategy. My approach is to own the long-tail terms where your specific work gives you real authority: 'Webflow studio for B2B SaaS', 'fintech branding agency', 'product marketing for climate tech.' I pair that with a content hub targeting buyer-journey queries. It compounds over six to twelve months and shows up as steady inbound growth.

Three to four weeks for Starter and Business tiers. Corporate or multi-language sites typically run four to six weeks depending on content complexity. I build in a structured feedback loop: a design review at day five, a content review at day ten, and a pre-launch review at day eighteen. That schedule keeps things moving without surprises. In 17 years I have never missed a launch date.

Yes. Business tier includes a blog with editorial CMS, tags, categories, authors, and SEO schema. I set up the structure and ship the first few articles. Your team owns content creation going forward — that content should come from people who actually do the work. What I provide is infrastructure that does not slow your team down: fast publish workflows, schema-ready templates, and analytics so you can see which articles drive leads.

Yes, included in Business and Corporate tiers. The inquiry funnel captures service type, budget range, timeline, and source attribution, then routes that data to HubSpot, Attio, Notion, or whichever CRM you use. Leads arrive pre-qualified and tagged. Starter tier gets a standard contact form; the structured funnel with CRM wiring is an add-on at that tier. The difference in lead quality is significant — pre-qualified inquiries skip an entire discovery call.

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Adriano Junior

Senior Software Engineer & Consultant. 17+ years building websites, apps, and AI that ship.

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