A personal site that earns you the intro before the first call.
Authority-grade personal site with proof-first design, booking integration, and SEO tuned for your name. Launched in 2 weeks from $2,000.
Who this is for
Consultant, coach, or executive moving to independent work who needs a site that converts cold inbound — not a LinkedIn profile screenshot and a hero image from Unsplash.
The pain today
- LinkedIn is strong but sends visitors to a URL that doesn't exist
- Current site is a Squarespace template that looks like every other consultant's
- Booking links scattered across Calendly, Cal.com, and email threads
- No clear proof of past work — stories live in DMs, not on the site
- SEO for own name ranks after old interviews and panel blurbs
The outcome you get
- Proof-first personal site — real case studies, real testimonials, real numbers
- Booking integration (Calendly, Cal.com, or custom) with pre-qualification fields
- Clear positioning so cold visitors know what you do and who you do it for
- SEO-optimized for [your name] + your primary category keyword
- Next.js on Vercel — fast, secure, zero ongoing maintenance
The proof-first personal site template
A great personal site has a specific shape. Above the fold: who you are, what you do, who you do it for — in one sentence. Right below: 3–5 logos or names of past clients or employers that anchor credibility. Then the work — 3–5 case studies or project stories with real numbers, not 'increased engagement.' Then the trust layer — testimonials from named people with roles and companies, not first-name anonymous blurbs. Then a clear next step — book a call, send a message, join a list. Everything else (about, long-form writing, speaking engagements) is secondary. The homepage is a conversion funnel, not a résumé. I've built my own site on this pattern — adriano-junior.com — and it's the same template I apply to consultant and executive engagements.
Booking and lead-capture wiring
Three common setups. Calendly: simple, free tier covers most consultants, embeds cleanly. Cal.com: open source, more flexible for group bookings and round-robin, better for small teams. Custom: direct booking into Google Calendar with your own intake form — best when you want to disqualify tire-kickers with pre-qualification questions before they land on your calendar. I usually recommend starting with Calendly or Cal.com and adding a pre-qualification form when booking volume gets noisy. The form asks 3 short questions (budget range, timeline, primary goal) and saves you from 30-minute discovery calls with wrong-fit leads. Integration is 20 minutes of work; the qualitative time savings pay for the whole site.
SEO for personal brands
Two SEO goals, different strategies. Own your name: the first-page results for [your name] should be your site, your LinkedIn, your primary social, and your recent press — in that order. This requires schema.org Person markup with same-as links, a strong About page, and actively building your site as the canonical source. Own your category keyword (e.g., 'fractional cto new york', 'b2b copywriter saas'): this requires long-form content, consistent publishing, and pages targeted at the intent. Most consultants skip the second because it takes months of writing. Start with the first — own your name search in 30 days — and layer in category SEO once the foundation is live.
This site as the demo
The site you're reading is the demo for personal brand work. Every pattern I apply to clients lives on adriano-junior.com. Hero with positioning, proof shelf, services with published pricing, case studies with real numbers and named clients, testimonials with full attribution, articles tuned for long-tail SEO, booking and contact paths. The design language is intentionally understated — black, white, amber accent, one serif pairing, purposeful motion — because consultant sites screaming for attention are easy to spot. The result: 16 years of experience, 250+ projects, and a site that gets the intro before the first call. If this feels like what you want, we've already validated the pattern.
Pricing
Personal brand sites fit the Websites Starter tier at $2,000 fixed-price for a standard build (5–6 pages, booking integration, basic CMS for writing). Business tier ($5,000) covers executive builds with richer case study libraries, custom motion, speaking bureau integration, or multi-language. Timeline is 2 weeks for Starter, 3 for Business. 14-day money-back guarantee, 1-year bug warranty, Work Made for Hire. If you expect to publish consistently post-launch, the Applications subscription ($3,499/mo) covers ongoing articles, landing pages, and design updates — but most consultants are fine with the fixed-price project plus their own writing cadence.
What I won't do
I won't build a personal site around photos of you laughing on a laptop in a coffee shop. I won't write a bio that starts with 'passionate about.' I won't install a chatbot that asks 'How can I help?' on every page. These patterns are correlated with low trust because every generic consultant site uses them. Personal brand sites work when they feel specific — real work, real clients, real numbers, real voice. The site should read like you wrote it (even though I draft it from a workshop) and feel like something you'd send to a former colleague without a cringe. That standard is higher than 'looks professional,' and it's the one I hold the project to.
Frequently asked questions
The questions prospects ask before they book.
- I don't have photos or polished case studies yet. Can you still build the site?
- Yes. I draft copy from a 90-minute workshop plus any past LinkedIn posts and existing material. For photos, a single good professional photo is enough — avoid stock. For case studies, I draft them from 30-minute interviews about past projects; most consultants have 3–5 stories they haven't written down.
- Do you write the bio and positioning?
- Yes. The workshop produces a one-sentence positioning, a short bio, and 3–5 proof stories. You refine. Consultants who try to write their own site often get stuck — too close to the material. Having someone external draft the first version, then you edit it into your voice, is usually faster.
- Can I add a blog or newsletter?
- Yes. Blog scaffold ships with the site (MDX in repo or Sanity CMS). Newsletter integration uses your preferred tool — Substack, Beehiiv, ConvertKit, Mailchimp — with a signup embedded appropriately. You have to actually write; I can't help with publishing cadence, only the infrastructure.
- How do I handle testimonials from people who can't be public?
- Anonymized testimonials (e.g., 'Head of Product at a Series B fintech') are weaker but still usable. I'd rather show 3 named testimonials than 10 anonymous ones. If all your testimonials are from NDA'd engagements, we focus harder on the case study numbers and skip the quote wall.
- Will the site look like every other consultant site?
- No — not if I'm building it. The default consultant-site patterns (stock photos, generic hero, passionate-about bio) are what I actively avoid. The design language is chosen based on your category and audience, and the copy comes from a workshop, not a template. Visual distinctiveness is part of the deliverable.
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