App Router, RSC, SEO baked in from day one, Vercel-native deploys. Product scoping, UX, code, and infrastructure — handled by one person. Fixed monthly price.
- Scope
- Ship
- Iterate
monthly subscription
Who this is for
Founder or product lead who chose Next.js for Vercel and SEO, and needs a senior engineer to scope, architect, and ship — not a junior handed a ticket queue.
The pain today
- Agencies quote $80k for a landing site plus a dashboard, then hand you off to a junior.
- Freelancers stall when App Router complexity or multi-tenant data isolation hits.
- Your last vendor shipped a slow site, skipped the metadata API, and left no documentation.
- SEO is promised in week one and quietly dropped by week eight.
- You need someone who can explain the rendering strategy — not just copy a tutorial.
The outcome you get
- A production Next.js app with App Router, RSC, Server Actions, and the right rendering strategy per route.
- SEO baseline shipped on day one: metadata API, OG images, sitemaps, structured data, Core Web Vitals.
- Vercel deploy configured for your actual traffic model — not the platform default.
- A documented codebase you own outright, with post-launch fixes included.
- Fixed monthly rate at $4,999. 14-day money-back if the first two weeks fall short.
What a Next.js engagement covers
Next.js development services here means the full surface — not just code. The engagement starts with a discovery week: product scope, spec, wireframes, and a rendering strategy decision (which routes are RSC, which are customer, where ISR or PPR makes sense). Then build: App Router architecture, React Server Components, Client Components where interactivity demands them, Server Actions for mutations, Cache Components and cacheTag for fine-grained revalidation, metadata API and OG image generation, authentication (Auth.js, Clerk, or custom sessions), data layer (PostgreSQL or MongoDB plus Prisma or Drizzle), Tailwind with design tokens and dark mode where the brief calls for it.
Vercel deploy is configured for real-world conditions: preview workflow, production pipeline, environment variable management, and the right caching headers per route. Analytics go in at build time, not as an afterthought. Technical SEO — structured data, sitemaps, canonical tags, Core Web Vitals — is part of the build contract, not a separate invoice.
I have 17 years building software and have shipped 250+ projects. Next.js is the framework I reach for most often on marketing sites, SaaS dashboards, and content-heavy portals. The Instill AI platform — a self-initiated product with 30+ active users and 45+ projects powered — runs on Next.js 16, React 19, TypeScript, and Vercel. That is a live reference for the stack in production.
A production Next.js app with App Router, RSC, Server Actions, and the right rendering strategy per route.
Rendering strategy: the decision that defines the build
The biggest mistake I see in Next.js projects is treating every route the same. A marketing homepage needs static generation and aggressive CDN caching. A dashboard needs server-side rendering with per-request auth checks. A product listing page with filters needs ISR with tag-based revalidation so inventory changes propagate in seconds without a full rebuild. A real-time notification feed needs a small Client Component island inside an otherwise server-rendered shell.
Getting this wrong costs you in two places: performance and infrastructure bills. Over-rendering on the customer kills Core Web Vitals. Over-fetching on the server bloats Vercel function invocations. I map each route in discovery, document the decision with the rationale, and revisit it when traffic data changes the picture.
This is the part agencies delegate to whoever is available. On a solo engagement, it is the first thing I solve.
45%: Bounce rate reduction after launch.
Two Next.js projects in production
LAK Embalagens is a Brazilian B2B manufacturer whose prior site was a generic WordPress template. I rebuilt it on Next.js, TypeScript, and Tailwind. The result was a 45% bounce rate reduction, roughly 3x Search Console impressions, and top-3 Google rankings for the target queries.
Imohub indexes 120k+ properties on a stack of Next.js, Laravel, Meilisearch, and AWS. The rebuilt portal delivers sub-0.5-second query responses, holds top-3 Google rankings, and cut infrastructure costs by roughly 70% versus the prior system. Both projects started with the same question: what does this page need to do, and what does Next.js need to know at request time versus build time?
Those two cases sit on opposite ends of the content spectrum — a static brochure site and a high-cardinality search portal — and they were both solved with Next.js because the framework is genuinely flexible enough to cover both when the rendering strategy is set correctly from the start.
Why one senior engineer beats an agency for most Next.js projects
An agency engagement for a mid-size Next.js project typically routes through an account manager, a project manager, a designer, a frontend engineer, a backend engineer, and a QA person. Each handoff sheds 10 to 20% of context and adds a week to the timeline. The person who set the architecture brief is rarely the person writing the query layer.
For most Next.js work — marketing sites, SaaS dashboards under 50k lines, content portals, internal tools — one senior engineer who owns product, UX, code, and deploy ships faster and with fewer bugs. I take on one customer at a time by design, so the project gets my full attention, not a share of a team's sprint.
The ceiling is real. If the codebase will need five engineers simultaneously, I am the wrong fit and I will tell you that in discovery. Below that ceiling, the coordination overhead of a team is a cost, not a benefit.
Timelines, pricing, and what the guarantee covers
The Applications subscription runs $4,999 per month, flat. A landing site with a basic CMS typically ships in 2 to 4 weeks. A SaaS dashboard with auth, payments, and core CRUD ships in 6 to 10 weeks. A mid-size multi-tenant SaaS ships in 10 to 16 weeks. Those ranges assume a signed spec and Figma design assets delivered on time — scope changes or late assets extend the window and I will tell you when that happens.
The 14-day money-back guarantee covers the first two weeks of the engagement. If the work delivered in that window does not meet the spec, you get a full refund. After that, cancel anytime month to month. Every commit belongs to you from day one under Work Made for Hire terms. Post-launch bug fixes are included at no extra charge.
Recent proof
A comparable engagement, delivered and documented.
Turned a B2B manufacturer into a digital showroom
Designed and developed a high-performance institutional website to showcase packaging solutions and generate qualified leads.
Read the case studyFrequently asked questions
The questions prospects ask before they book.
An agency adds project managers, account leads, and handoff points between specialists. For most Next.js projects under 50k lines — marketing sites, SaaS dashboards, portals — that overhead slows delivery and inflates cost. I scope, design, build, and deploy the project. The person you brief is the person writing the code. The trade-off is capacity: if you need five engineers at once, an agency is the right call.
App Router by default on all new projects. It gives finer rendering control per route — RSC for data-heavy views, Client Components for interactive islands, Server Actions for mutations — and the metadata API covers SEO requirements cleanly. Pages Router is still supported for existing codebases that haven't migrated. I document the routing decision in the discovery spec so there are no surprises later.
Technical SEO is part of the build contract, not an add-on. That means the metadata API configured per route, OG image generation, XML sitemaps, robots.txt, canonical tags, structured data (JSON-LD where relevant), and Core Web Vitals as a delivery gate. The LAK Embalagens rebuild — on Next.js and Tailwind — produced 3x Search Console impressions and top-3 rankings. Keyword strategy and content production are a separate scope.
Yes. I have joined projects mid-build and taken on legacy codebases for maintenance, performance work, and version upgrades. Discovery for an existing codebase is a paid audit week: I read the code, run Lighthouse and bundle analysis, document the debt, and give you a remediation plan before any billable build work begins. That way you know what you are paying for.
It means the deploy is configured for Vercel's actual execution model rather than generic Node hosting. Preview deployments per branch, Edge Middleware for geo-routing or A/B flags, cacheTag-based revalidation tied to your data mutation events, function region selection matched to your database location, and Vercel Analytics in place from day one. Most projects I see are on Vercel but not using it — they pay for the platform and ignore half of what it offers.
Both, but the billing model differs. Marketing sites and corporate sites land under the Websites service, starting at $2,999 fixed price. Applications with auth, payments, or custom data land under the Applications subscription at $4,999 per month. If you have both — a marketing site and a dashboard — I can scope them as a combined project.
A landing site with a basic CMS: 2 to 4 weeks. A SaaS dashboard with auth, payments, and core CRUD: 6 to 10 weeks. A mid-size multi-tenant SaaS: 10 to 16 weeks. Those ranges assume the spec is signed and Figma assets are ready at kickoff. Scope changes extend the window; I flag them as soon as I see them rather than absorbing the cost silently.