A local site that out-ranks Yelp for your own name.
Fast site, LocalBusiness schema, Google Business Profile integration, review wiring, phone + SMS + form routing. Launched in 2 weeks from $2,000.
Who this is for
Owner of a local trades, health, or legal service business losing inquiries to Yelp and Google Business Profile because the website has never been treated as a lead channel.
The pain today
- Buyers finding the business through Yelp and never visiting the site
- No schema markup, so the business doesn't win local pack visibility
- Contact form that never routes to a phone — owner misses leads
- Reviews scattered across Google, Facebook, Yelp with no page on the site
- DIY Wix/Squarespace build that loads slow on mobile
The outcome you get
- LocalBusiness / Service / FAQ schema verified in Search Console
- Google Business Profile wired — reviews pulled in, NAP consistent
- Conversion paths that match how buyers actually contact (phone, SMS, form)
- Mobile-first build with sub-2-second LCP
- 1-year bug warranty and Work Made for Hire on the whole site
What local SEO actually needs on-page in 2026
Local SEO in 2026 is less about keyword stuffing and more about clean structured data, consistent NAP (name, address, phone), real reviews, and service-area pages that match what buyers actually search. On-page essentials: LocalBusiness schema with full address and opening hours, a Services page per offering (not one Services page listing 12 services), an Areas Served page for multi-city businesses, embedded Google Map where it makes sense, and a Reviews section pulling from Google Business Profile. Content should answer the specific questions your buyers ask, written in plain language, matched to local search terms. Generic copy blocks kill local ranking faster than slow pages.
LocalBusiness / Service / FAQ schema
Three schema types that move the needle for local service businesses. LocalBusiness: NAP, hours, map link, payment methods, service area. Service: one per offering, with description, provider, area served, price range. FAQPage: Q&A that surfaces directly in SERPs. I generate these from your data (no manual JSON writing) and verify them in Search Console's URL Inspection before launch. Schema isn't a ranking factor by itself, but it powers rich results — the star rating, the phone number button, the hours display — that dramatically improve click-through from the local pack. This is where schema actually pays back.
Conversion patterns for service inquiries
Local service buyers contact in three ways depending on urgency and category. Trades (plumber, electrician, HVAC): phone first, because it's urgent. Health and legal: form first, because the intake is structured. Retail services: SMS or chat, because buyers are comparison-shopping. I design the site for your actual mix, not a default 'Contact' form. Phone numbers are click-to-call on mobile. Forms route to email + SMS notification for the owner, so nothing sits in an inbox until Monday. A missed lead on a local service site is a $500–$5,000 loss; the conversion plumbing has to be boringly reliable.
Google Business Profile integration
GBP is where 50–70% of local traffic actually starts. I wire the site to GBP in both directions. Outbound: the site's NAP, hours, and service list match GBP exactly (Google penalizes inconsistency). Inbound: a Reviews section on the site pulls from GBP via Places API or a lightweight snapshot, so review volume and score show on-site as well as in the search snippet. If you don't have a GBP yet, setup and verification is included. If you have one but it's neglected, I fix the data and point you to a simple workflow for responding to reviews — that ongoing work stays with you, not me.
Pricing and 1-year warranty
Local service business sites fit the Websites Starter tier at $2,000 fixed-price for a standard 5–7 page site (home, about, services, areas served, contact, 1–2 landing pages, blog scaffold). Upgrades for multi-location, online booking, e-commerce, or custom integrations move into the Business tier ($5,000+). Timeline is 2 weeks. 14-day money-back guarantee. 1-year bug warranty — if anything I built stops working in the next 12 months, I fix it at no charge. Work Made for Hire: the code, domain, CMS, and any assets I create are 100% yours. No retainer lock-in.
What I don't promise
I won't promise you the #1 spot in the local pack. Nobody credible can. What I will promise is a technically clean foundation that removes the handicap most local service sites carry — slow load, broken schema, inconsistent NAP, missing conversion plumbing. Ranking then comes from the things only you can do: accumulating real reviews, answering Google Q&A, staying active in GBP, earning local backlinks from chambers of commerce and community partnerships. The site gives you a launchpad that matches what Google expects in 2026. The local-pack win is a consequence of doing the on-site and off-site work consistently.
Recent proof
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Frequently asked questions
The questions prospects ask before they book.
- Can you guarantee I'll rank in the local pack?
- No, and nobody credible can. What I guarantee is a technically clean, schema-verified site with the conversion plumbing local buyers expect. The local pack ranking then depends on your GBP activity, reviews, and local backlinks — work I can advise on but that ultimately lives with you.
- Do you set up Google Business Profile?
- Yes, if you don't have one yet. If you have an existing GBP that's outdated, I fix the data (NAP, hours, services, categories) to match the new site. Ongoing GBP management (posts, Q&A, review responses) stays with you — that daily habit is where the real ranking lift comes from.
- What if I serve multiple cities?
- Individual service-area pages for each city, each with local content, local schema, and local testimonials if you have them. Be careful — thin 'we serve [city]' pages with identical content get penalized. I help structure pages that are genuinely useful per location.
- How do you handle reviews on the site?
- Two options. Live: pull reviews from Google Places API, which refreshes automatically but costs a small API fee at scale. Snapshot: pull once a month manually into the CMS, which is free and fine for most businesses. I recommend the snapshot approach for sub-200-review businesses.
- Can I add online booking or e-commerce later?
- Yes. The Starter tier site ships with a clean structure that accepts a booking system (Calendly, SimplyBook, or a custom build) or e-commerce (Stripe Checkout, Shopify) as a follow-up engagement. Adding either in month 3 is easier than trying to scope it all in the first 2 weeks.
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