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Landing pages

Landingpagedesignservicesbuiltaroundonemetric:conversion.

I design, write, build, and wire analytics for conversion-focused landing pages in 2 weeks. Fixed price. One senior engineer — no account managers, no templates, no agency markup.

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Problem solvedLanding Page Designfrom $2,999
  1. Design
  2. Build
  3. Launch

fixed-price project

Who this is for

Growth marketer or founder running paid traffic against a landing page that converts under 2%. You need the number to move before the next campaign, and you don't want to spend three months in an agency retainer to get there.

The pain today

  • Paying for ad clicks that bounce off a slow, vague page before reading the offer
  • Agency decks with mood boards but no measurable lift after the redesign
  • No internal design engineer who can ship, test, and iterate in the same week
  • Split-test ideas stuck because the page was never built to support them
  • No way to tell if the copy, the offer, or the layout is the actual problem

The outcome you get

  • A focused page with one offer, one CTA through-line, one conversion story
  • Analytics wired to GA4 and Plausible from day one so you can see what moved
  • A/B-ready structure built for future hypotheses without a full rebuild
  • Ship date locked on the calendar: 2 weeks from kickoff
  • 14-day money-back guarantee and a 1-year bug warranty on the build

What makes a landing page design service worth paying for

Most landing page design services hand you a template with your logo swapped in and call it done. That's not what I do. The gap between a 2% conversion rate and a 6% one is almost never the color palette. It's the specificity of the promise, the placement of proof, the friction in the form, and whether the page loads in under 2 seconds on a mid-range Android.

For landing page design services to earn their price, they need to cover the full stack: copy, visual design, build, and analytics wiring. A designer who can't code hands off to a developer. A developer who doesn't think about copy produces a technically correct page with nothing persuasive on it. I handle the full chain, which means nothing gets lost between disciplines.

A focused page with one offer, one CTA through-line, one conversion story

5 conversion killers I audit before touching the design

Before I open Figma I run a 60-minute teardown of the current page. The repeat offenders I find: a hero promise so generic it could describe any competitor in the category; social proof that talks about the company instead of the buyer's outcome; a form with 10 fields asking for information you don't need for a free trial; CTAs that say "Learn More" when the visitor is ready to act; and a Largest Contentful Paint over 3 seconds killing mobile conversion before the offer has loaded.

I score each issue by severity and expected lift. That teardown becomes the brief. We go into design knowing exactly what we're fixing and why.

45%: Bounce rate reduction after launch.
LAK Embalagens

SaaS landing page design: a different brief than DTC or B2B services

SaaS pages have a specific problem: the visitor already knows what the product category does. They're deciding whether your implementation is worth the switch cost. That means the hero can't sell the category — it has to sell the difference. Trial CTAs and demo CTAs have completely different conversion mechanics: trial attracts self-servers who want to skip a conversation, demo attracts buyers who need reassurance. Getting that CTA wrong alone is enough to explain a 40% conversion gap between two otherwise identical pages.

For SaaS landing page design I focus on outcome-framing over feature lists, a proof shelf that shows actual product UI rather than stock photos, and a CTA matched to where the buyer is in the decision process. The page structure for a $30/month self-serve tool is not the same page structure for a $15k/year ACV product, and I write the brief accordingly.

My 2-week fixed-price process from brief to launch

Week one: a 90-minute positioning call to sharpen the offer and message hierarchy, then wireframe, copy, and design. You sign off the visual by end of week one. Week two: build in Next.js, responsive QA on real devices, Core Web Vitals pass (LCP under 2 seconds, CLS under 0.1), analytics wiring, and staging review. Launch day I cut DNS, watch GA4 for the first hour, and hand over the edit docs.

No retainer, no surprise change orders, no handoff to a junior after the kickoff call. The 2-week timeline holds unless your offer needs sharpening coming in — if so, I add 2 to 3 days to week one before I touch design. A page built on a vague offer converts like a page built on a vague offer.

What the deliverables actually include

Copy: hero headline and subhead, value props, three objection-handling blocks, social proof layout, FAQ, and footer CTA. Design: Figma file with the full page plus a light component system reusable on future pages. Build: production Next.js page on your domain, fully responsive, green Core Web Vitals, form wired to Resend or HubSpot with spam protection. Analytics: GA4 with CTA click events, Plausible for privacy-friendly traffic, optional Microsoft Clarity for session recording and heatmaps.

I also set up a lightweight A/B slot so your next hypothesis — different hero, different CTA, different offer — doesn't require another engineer to run. Custom motion work, multi-variant pages, or integrations beyond standard CRM wiring are scoped separately at project start, no surprises mid-build.

Case in point: LAK Embalagens, 45% bounce reduction

LAK is a Brazilian B2B manufacturer that was sending buyers to a slow, generic template. I rebuilt the marketing site around one clear buyer path — product, proof, quote — in Next.js with Tailwind. Bounce rate dropped 45%. Search Console impressions tripled. The site started appearing in the top 3 positions for the product categories that matter to their pipeline.

Same traffic. Different page. The landing page patterns from that project are the same ones I use on SaaS and DTC pages: one promise, fast load, proof that answers buyer questions directly, form placed where intent peaks. The specific industry changes; the conversion logic doesn't.

Custom build versus a page builder: when it matters and when it doesn't

Page builders like Unbounce or Webflow are a reasonable choice when speed and template variety matter more than performance and ownership. For most paid-traffic campaigns, a well-configured Unbounce page converts comparably to a custom build — the bottleneck is almost always copy and offer, not the platform.

I build in Next.js because my customers own the code outright and the performance ceiling is meaningfully higher. A custom build makes the most sense when you need sub-second LCP on high mobile traffic, deep CRM integrations that page builders handle awkwardly, or a component system you want to reuse across multiple campaigns without paying per-page builder fees. If a builder is genuinely the right fit for your situation, I'll say so in the kickoff call.

Pricing, guarantee, and what you own when we're done

Landing page design services start at $2,999 under the Websites Starter tier. Larger builds — multi-variant pages, custom motion, integrations beyond standard CRM wiring — are scoped at project start from a higher tier. Every engagement carries a 14-day money-back guarantee: if the build isn't what you expected, you get a full refund. I also include a 1-year bug warranty — anything that breaks in the build within a year, I fix at no charge.

Work Made for Hire is the default. Once the final invoice clears, every line of code, every copy file, every Figma frame is yours. Nothing held on my accounts, nothing locked inside a proprietary builder. No retainer, no lock-in.

Recent proof

A comparable engagement, delivered and documented.

0%Bounce rate reduction after launch
Industrial & E-commerce Packaging

Turned a B2B manufacturer into a digital showroom

Designed and developed a high-performance institutional website to showcase packaging solutions and generate qualified leads.

Read the case study

Keep reading

Websites: full service details and pricing

Frequently asked questions

The questions prospects ask before they book.

Two weeks from kickoff to live page. Week one covers positioning, copy, and design. Week two covers build, QA, analytics wiring, and launch. If your offer isn't fully defined coming in, I add 2 to 3 days to week one to sharpen it before touching design — a page built on a vague offer will perform like one.

Landing pages start at $2,999 as a fixed-price project. That covers copy, design, build in Next.js, Core Web Vitals optimization, and analytics wiring. Larger builds — multi-variant pages, custom motion, integrations beyond standard CRM wiring — are scoped from a higher tier at project start. No hourly billing, no surprise change orders.

Copy (hero, value props, objection blocks, social proof layout, FAQ, footer CTA), design (Figma file plus a reusable component system), build (production Next.js page, fully responsive, green Core Web Vitals), analytics (GA4 events, Plausible, optional Clarity heatmaps), and an A/B slot so your next hypothesis doesn't need another engineer to run.

A landing page makes sense when you're sending paid or email traffic to one specific offer and want maximum focus. A full website makes sense when you need to support multiple audiences, SEO, content, or a product suite. If you're not sure, describe your traffic source and offer in the quote form and I'll give you a direct answer in the first call.

Every engagement carries a 14-day money-back guarantee. If the build isn't what you expected or the page underperforms the current baseline after 2 weeks of real traffic, you get a full refund. I also run a pre-launch audit against the five most common conversion killers so the page ships with known issues resolved, not discovered after go-live.

Yes, entirely. Work Made for Hire is the default contract term. Once the final invoice clears, all code, copy, design files, and the component system are yours. Nothing is held on my accounts or locked inside a proprietary builder. You can take the files to any developer or host after the engagement.

Yes. I wire forms to HubSpot, Salesforce, Mailchimp, and ConvertKit, and push CTA events into GA4, Plausible, and Meta and Google Ads for attribution. Custom webhook integrations to internal APIs are also fine — I handle that kind of wiring on every project. Attribution setup is part of the standard build, not an add-on.

The page ships with a lightweight A/B slot so you can test hero headlines, CTA copy, or the primary offer without a rebuild. I recommend one test at a time with a clear hypothesis and a sample size tied to your actual traffic volume, so the result tells you something decisive rather than producing inconclusive noise.

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Adriano Junior

Senior Software Engineer & Consultant. 17+ years building websites, apps, and AI that ship.

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