A fractional CTO for mid-market construction and trades
Digital roadmap, vendor strategy, hiring plan for $10M to $100M construction and trades businesses. $4,500/mo Advisory, $8,500/mo full.
Who this is for
Owner or COO at a $10M to $100M construction or trades business where field and office tech is fragmented, digital investment is ad hoc, and recruiting tech staff is hard.
The pain today
- Field and office tech are fragmented
- Digital investment is ad hoc, not strategic
- Recruiting tech staff in construction industry is difficult
- Competitors investing in technology and threatening market position
- Full-time CIO not justified at current revenue
The outcome you get
- Fractional construction CTO at $4,500 to $8,500/mo
- Digital roadmap aligned with business strategy
- Vendor and platform consolidation plan
- Hiring plan or vendor-management strategy
- Competitive positioning improved through technology
Construction CTO topics
Four topics. Field tech — crew apps, photo management, daily logs, mobile data in variable-connectivity environments. Office tech — estimating, job costing, scheduling, accounting. Integration — making field and office systems work together without duplicate data entry. Data — unified view of jobs, profitability, crew productivity. Fractional CTO at $4,500 to $8,500/mo covers these for mid-market contractors where strategic technology decisions affect margin and growth.
Vendor and platform consolidation
Construction operators accumulate vendors — estimating, PM tool, accounting, scheduling, time tracking, photo management, document management, specialty tools. Stack audit reveals redundancy. Consolidation around platforms with broader capability (Procore, Buildertrend, CoConstruct, JobTread) plus best-of-breed specialists. For contractors running 10+ tools, consolidation materially simplifies ops.
Hiring and vendor management
Tech hiring in construction-adjacent roles is difficult — specialised tech talent typically prefers tech-native industries. Pattern: hire generalist tech lead who can grow with construction domain. Vendor management (implementation partners, specialty consultants) fills gaps. For contractors building internal apps, focused team of 2 to 3 engineers covers most needs. For larger operations, VP of IT may complement CTO.
Pricing tiers
CTO Advisory $4,500/mo. Fractional CTO $8,500/mo. 14-day money-back guarantee. Cancel anytime. US LLC invoicing. Typically 12 to 24 months for construction operators through major digital initiatives.
Case: LAK Embalagens and Imohub
LAK Embalagens: B2B manufacturer rebuild with catalog-first approach. Imohub: 120k-property portal with sub-500ms queries. B2B digital transformation (LAK) plus scalable platform operations (Imohub) together cover construction CTO territory — internal ops plus scalable data.
When a head of IT is enough
For contractors under $20M with stable vendor choices and straightforward needs, head of IT or MSP may be enough. Fractional CTO pays back when strategic technology decisions — platform transition, digital transformation mandate, new service line requiring tech — are on the horizon.
Recent proof
A comparable engagement, delivered and documented.
Turned a B2B manufacturer into a digital showroom
Designed and developed a high-performance institutional website to showcase packaging solutions and generate qualified leads.
Frequently asked questions
The questions prospects ask before they book.
- Can you evaluate Procore vs Buildertrend?
- Yes. Procore for larger GCs and enterprise. Buildertrend, CoConstruct, JobTread for residential and mid-market. Evaluation based on project types, team size, integration ecosystem.
- How do you handle field tech?
- Responsive web apps on tablets and phones (PWA installable). Photo upload with offline tolerance. Daily logs, timesheets, material orders. Tested on real construction-site devices.
- What about accounting integration?
- QuickBooks, Xero, Sage 100 Contractor — standard accounting integrations. Job costing data flows from field and PM tools into accounting for profitability reporting.
- Can you help hire tech staff?
- Yes. Tech hiring in construction-adjacent roles is difficult. I manage the hiring process — role definition, interview loops, compensation calibration, onboarding. For hard-to-fill roles, extended timelines (3 to 6 months) realistic.
- How do you handle safety documentation?
- Safety doc workflows (toolbox talks, incident reports, OSHA) integrated into field tools. Never replaces safety officer judgement — humans own safety.
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