Buyer-stage IA, demo forms wired to HubSpot or Salesforce, gated assets with real logic, attribution from ad click to closed-won. Fixed-price from $7,999. Ships in 3–4 weeks.
- Design
- Build
- Launch
fixed-price project
Who this is for
You run marketing or growth at a B2B SaaS or services company. The site looks fine — but it reads like a brochure. Qualified traffic is arriving and leaving. Demo requests are thin. Sales blames marketing. And nobody can trace a closed deal back to the page that started it.
The pain today
- Traffic that never converts to demo requests or qualified leads
- Demo form that routes to a shared inbox nobody owns or monitors
- Gated content gating the wrong things — cold visitors hit a wall, warm buyers skate through un-nurtured
- No attribution between ad spend, page visits, and CRM deals
- Sales team getting leads with no context, no source, no lead score
The outcome you get
- Demo form wired directly to HubSpot or Salesforce with UTM preservation and routing rules
- Buyer-stage IA that earns demo requests from cold traffic, not just branded search
- Gating logic matched to buyer journey — ungated awareness, gated evaluation assets
- Full-funnel attribution: ad click to form submission to closed-won, readable in GA4 and your CRM
- 14-day money-back, 1-year bug warranty, Work Made for Hire — IP is yours on day one
Why most B2B sites don't generate pipeline
A B2B lead generation website is not a brochure with a contact form at the bottom. It is a structured system for taking a skeptical visitor through three distinct stages: realizing they have a problem worth solving, evaluating whether your solution fits their context, and committing to a conversation with your sales team. Most B2B sites collapse all three stages onto a single homepage with vague positioning and one generic CTA. The visitor who arrived at awareness-stage leaves immediately. The visitor ready to buy can't find the demo page. Neither converts.
I build each site around buyer-stage content. Awareness: problem-led pages that answer the questions your target persona is actually searching. Consideration: product pages with clear positioning against alternatives, case studies filtered by industry, and pricing transparency that filters out bad fits before they reach sales. Decision: a frictionless demo flow, a security page if enterprise buyers are in scope, and compliance docs if your buyer's checklist requires it. Each stage has its own CTA and its own gate policy — because what works at consideration actively hurts at awareness.
Demo form wired directly to HubSpot or Salesforce with UTM preservation and routing rules
Gated vs. ungated content: a practical framework
The instinct is to gate everything. The result is a dead top of funnel, because nobody fills a form to learn about a problem they're not sure they have yet. I gate based on buyer stage and asset depth, not on reflex.
Ungate: problem-led articles, short case studies, most blog content, any asset under 2,000 words. These belong to awareness and light consideration. Gating them kills organic traffic value and frustrates the researchers who would become your best leads.
Gate: ROI calculators, deep industry benchmarks, multi-page buyer's guides, detailed implementation guides. These are evaluation-stage assets — the visitor who downloads them is actively comparing vendors. A 2-field form (first name, work email) is all you need. Longer forms on awareness content return diminishing data and rising abandonment. Form length scales with asset value: 2 fields for a guide, 5 fields for a demo request, and nothing beyond what your sales team will actually use in the first call.
3 weeks: From kickoff to investor demo.
Demo form and CRM plumbing
A demo form that dumps submissions into a shared inbox is one of the most common — and expensive — B2B site bugs. By the time someone reads the notification, claims the lead, and responds, the window for conversion has already closed. Research consistently shows that responding to an inbound lead within five minutes is the single highest-leverage thing a B2B team can do after getting the lead.
I wire forms to HubSpot or Salesforce natively, not through intermediary tools that break silently. Field mapping preserves attribution data: first-touch UTM, the page where the form was submitted, session count. Routing rules are configured in the CRM — enterprise leads go to an AE queue, SMB to SDR, disqualified or early-stage to a nurture sequence. Spam is handled via hCaptcha or Cloudflare Turnstile, not a honeypot alone. SLA monitoring is added so time-to-first-touch becomes a measurable metric, not an assumption.
Attribution: from ad click to closed deal
Most B2B sites can tell you how many people visited a page. Almost none can tell you which of those visitors became paying customers and which channel sent them. That gap is where marketing budget disappears.
I set up GA4 with conversion events on every meaningful action — form submission, content download, pricing page visit — and pass the same UTM parameters through to the CRM at the point of lead creation. The result is a chain: paid ad click, landing page visit, form fill, lead created in HubSpot or Salesforce with source data intact. When your sales team closes a deal, you can see the original acquisition channel in the CRM. That data is what you need to decide whether to double paid search or shift budget to content — without guessing.
This attribution setup is standard in every B2B site I build. It is not a premium add-on.
Multi-persona IA: writing for the whole buying committee
B2B purchases are not solo decisions. A typical mid-market deal involves a champion, a budget holder, an IT or security gatekeeper, and sometimes legal. Each of them visits the site at different points in the evaluation, asking different questions, with different veto power.
The site architecture has to serve all of them without burying any of them. I structure B2B sites so that each persona can find their relevant section within two clicks from the homepage. The champion gets the product detail and differentiation pages. The CFO gets the pricing page and ROI framing. IT gets the security and infrastructure page. Legal gets the compliance and data processing docs. None of this requires a large site — it requires a clear IA. A focused 10-page B2B site with the right structure consistently outperforms a bloated 40-page site with poor navigation.
Case study: GigEasy investor-ready in 3 weeks
GigEasy needed a full investor-grade platform before a demo to Barclays and Bain Capital — not in three months, in three weeks. I built the Next.js marketing site, the Laravel backend, the React worker app, and the AWS infrastructure together. The marketing side had the full B2B lead-gen stack: two-persona messaging for workforce buyers and platform operators, a demo request form wired to the internal CRM, and analytics attributing every request back to its source channel.
Demo day ran on schedule. The company kept building on the same foundation. Three weeks from kickoff to live investor-ready platform — against a typical 10-week development cycle for comparable builds. The site was not a placeholder. It was a working lead-gen system from day one.
Pricing and what is included
B2B lead gen sites sit in the Websites Business tier, starting at $7,999 fixed-price. That covers 8–12 pages, a demo request form wired to HubSpot or Salesforce, one to two gated assets with proper form logic, GA4 with conversion tracking, and the technical SEO baseline — clean URLs, schema markup, sitemap, Core Web Vitals pass. Timeline is 3–4 weeks.
Multi-product or enterprise builds with advanced CRM integrations, security pages, and compliance documentation move into the Corporate tier at $11,999 and above. If you need ongoing landing page work, A/B testing, or new content post-launch, the Applications subscription at $4,999/mo covers that kind of sustained engagement. But the site itself is always a fixed-price project. Every engagement carries the 14-day money-back guarantee and 1-year bug warranty. Work Made for Hire.
What I do not promise
I do not promise a specific number of MQLs. Lead volume depends on your product, your market, and how fast your sales team responds when a lead arrives. What I do remove are the structural handicaps most B2B sites carry: unclear positioning that makes visitors guess what you do, forms that drop leads into a void, attribution that breaks at the CRM boundary, and page speed slow enough to measurably reduce conversions.
If you are currently getting qualified demo requests, expect a meaningful lift once positioning is sharper and the demo flow is frictionless. If you are getting zero, the first job is driving qualified traffic — and that is a separate conversation about paid acquisition or content strategy, not a website build alone. I will tell you that plainly before the project starts, not six weeks after launch.
Recent proof
A comparable engagement, delivered and documented.
Built and shipped an investor-ready MVP from scratch
Built the entire technological base and delivered MVP in just 3 weeks, enabling a successful rapid launch and investor demo.
Read the case studyKeep reading
Frequently asked questions
The questions prospects ask before they book.
Both, as standard. HubSpot integrations use the official API and native forms endpoint. Salesforce integrations use Web-to-Lead or direct API depending on your existing setup. Field mapping, UTM preservation, routing rules, and SLA monitoring are all wired in before launch — not added later as optional extras.
For most B2B companies, 8–12 focused pages outperform a sprawling 30-page site. You need a homepage with clear positioning, solution or product pages per persona or use case, a pricing page, case studies by industry, a demo or contact page, and a security or trust page if enterprise buyers are involved. Clarity beats volume.
Yes, in almost every case. Pricing transparency filters out budget-mismatched leads before they reach your sales team, which saves everyone's time. It also signals confidence in your product. If exact pricing is not possible — enterprise deals vary — a starting price or tier structure still does more conversion work than a 'contact us for pricing' wall, which most serious buyers treat as a red flag.
An MQL is a lead that meets a behavioral or demographic threshold — downloaded a guide, visited the pricing page, reached a certain lead score. An SQL is a lead the sales team has reviewed and decided to pursue. The website's job is to generate MQLs with enough context for sales to qualify them quickly. I set up the CRM routing and lead score fields so that boundary is explicit, not a matter of interpretation at the Monday standup.
Yes. I run a 90-minute positioning workshop with the founder or head of marketing, synthesize a positioning document, and draft all site copy. You review and refine. If your team has a strong in-house writer, they can own the copy and I focus on architecture and design. Either way, copy gets reviewed against your ICP before a single page goes live.
For enterprise-facing B2B sites I add a dedicated security page — SOC 2 status, GDPR posture, subprocessor list, data residency notes — using your actual policies. The standard architecture (Next.js on Vercel, no custom user data storage unless the project requires it) passes most vendor-security questionnaires with minimal back-and-forth from your procurement team.
Attribution is set up before launch, not retrofitted. Every conversion event — form submission, asset download, demo request — fires a GA4 event and creates a CRM record with the original UTM source attached. Monthly, you should be able to pull a report showing leads by acquisition channel and trace any closed deal back to its originating page. If you cannot do that today, the plumbing is missing — and that is fixable.