A B2B site that generates pipeline, not pretty PDFs.
Demo forms, gated assets, HubSpot/Salesforce routing, conversion-focused IA. Investor-grade build in 3–4 weeks from $5,000.
Who this is for
B2B SaaS or services marketer with flat pipeline — the current site reads like a brochure, there's no demo or MQL funnel, and sales is blaming marketing for thin leads.
The pain today
- Site traffic that never turns into demo requests
- Gated content that doesn't know when to un-gate
- Demo form that dumps into an inbox no one owns
- Sales complaining about lead quality, marketing complaining about sales response time
- Analytics that can't attribute a demo to its source
The outcome you get
- Demo request form wired to HubSpot or Salesforce with clean field mapping
- Gated/ungated content logic that matches buyer journey, not MQL theater
- Tracking from ad click to closed-won attributable in GA4 + CRM
- IA that earns demo requests from cold traffic
- 14-day money-back, 1-year bug warranty, Work Made for Hire
The B2B site framework that actually drives pipeline
B2B buying is a research-heavy, team-based decision. The site has to answer different questions for different personas — the operator evaluating fit, the champion building a business case, the CFO scrutinizing ROI, the VP of IT worrying about security. I structure the site around buyer-stage content. Awareness: problem-led articles and landing pages. Consideration: product pages with clear positioning vs alternatives, case studies by industry, pricing transparency. Decision: demo flow, security page, compliance docs (SOC 2, GDPR if relevant). Each stage has its own CTA and its own gate policy. Nobody downloads a 40-page buyer's guide from a cold visit; that asset lives behind a simple form on a consideration-stage page.
Gated vs ungated content logic
The reflex is to gate everything — email gate on every PDF. The reality is that gating awareness-stage content kills your top of funnel because nobody fills a form to learn about their own problem. I recommend ungating problem-led content, most case studies, and shorter articles (under 2,000 words). Gate the deep-research assets — ROI calculators, extensive buyer's guides, industry benchmarks — where the buyer is actively evaluating and your asset is a step in their process. Form length scales with value: 2 fields for a guide, 5 fields for a demo request. Fields you don't use in sales shouldn't be on the form.
Form and CRM routing
A demo form that drops into a shared inbox is the default B2B bug. I wire forms to HubSpot or Salesforce directly, with field mapping that preserves attribution data (first-touch UTM, page where form was submitted, session count). Routing rules send enterprise leads to AE queue, SMB to SDR, and disqualified leads to nurture — configurable in the CRM, not hardcoded. Spam protection via hCaptcha or Turnstile, not honeypot-only. SLA monitoring so you can measure time-to-first-touch. This plumbing is unsexy but it's where 80% of B2B sites lose the lead between form submission and sales outreach.
Case study: GigEasy investor-ready in 3 weeks
GigEasy needed an investor-grade site and worker-platform MVP on a 3-week runway before a demo to Barclays and Bain Capital. I built both — Next.js marketing site, Laravel backend, React worker app, AWS infrastructure, Pulumi IaC. The marketing side had the full B2B lead-gen stack: clear positioning, workforce/platform split messaging for two personas, demo request wired to the internal CRM, analytics attributing demo requests back to the original channel. Demo day hit. The company kept building on the same foundation. Three weeks from kickoff to live investor-ready platform — 70% faster than the typical 10-week build that comparable agencies quote.
Pricing
B2B lead gen sites fit the Websites Business tier at $5,000 fixed-price for standard builds (8–12 pages, demo form, 1–2 gated assets, HubSpot or Salesforce integration). Multi-product or enterprise builds with advanced integrations, security pages, and compliance docs move into the Corporate tier ($10,000+). Timeline is 3–4 weeks. Every engagement carries the 14-day money-back guarantee and 1-year bug warranty. Work Made for Hire. If you need ongoing content and landing page work post-launch, the Applications subscription ($3,499/mo) covers that kind of sustained engagement — but the initial site is always a fixed-price project, not a retainer trap.
What I do not promise
I do not promise a specific number of MQLs. That depends on your product, your market, and how well your sales team responds to the leads the site generates. What I do promise is a site architecture that removes the handicaps most B2B sites carry: slow load, unclear positioning, forms that drop leads, attribution that breaks at the CRM. If you're currently getting 10 qualified demo requests a month, expect a meaningful lift once positioning is sharper and the demo flow is frictionless. If you're getting zero, the first job is getting traffic to the site — and that's a separate conversation about paid acquisition and content strategy, not a website redesign alone.
Recent proof
A comparable engagement, delivered and documented.
Built and shipped an investor-ready MVP from scratch
Built the entire technological base and delivered MVP in just 3 weeks, enabling a successful rapid launch and investor demo.
Frequently asked questions
The questions prospects ask before they book.
- Do you integrate with HubSpot and Salesforce?
- Yes, both, as standard. HubSpot integrations use the official API and forms endpoint; Salesforce integrations use Web-to-Lead or direct API depending on your setup. Field mapping, UTM preservation, routing rules, and SLA monitoring are wired in before launch.
- What if my sales team doesn't respond fast enough?
- A site can generate leads but it can't close them. I add SLA monitoring (time to first touch, time to first meeting) to the CRM, so the speed-to-lead problem becomes visible. Fixing sales response time is on your side — but at least the data is no longer ambiguous.
- Can you write the positioning and copy?
- Yes. I run a positioning workshop (90 minutes) with the founder or head of marketing, synthesize a positioning doc, and draft the site copy. You review and refine. If your team has a strong in-house writer, they can own the copy and I focus on the structure and design.
- Do I need a separate SEO engagement?
- The build includes technical SEO essentials — clean URLs, schema markup, meta tag scaffolding, sitemap, CWV pass. Ongoing content SEO (keyword research, editorial calendar, link building) is a separate specialist's job; I can refer strong ones.
- How do you handle enterprise security review?
- For enterprise-facing B2B sites I add a /security page with SOC 2, GDPR, and subprocessor disclosure (your actual policies, not invented). The site architecture (Next.js on Vercel, no custom user data storage unless required) passes most standard vendor-security questionnaires with minimal back-and-forth.
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